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The full results are not in because we are still working on analytics and reporting.
Some high level KPIs are:
expert
State minimum auto insurance provider is looking to grow their business 5x over the next few years.
Challanges:
I start every engagement with a full audit. This became a discussion with the client to determine which direction they were comfortable going in. Next, I created the action plan and worked the plan.
The full results are not in because we are still working on analytics and reporting.
Some high level KPIs are:
Paid Ads,SEO,CRO,Marketing Strategy,CMO,Other
Finance
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
