The full results are not in because we are still working on analytics and reporting.


Some high level KPIs are:

  1. Google Ads: reduced the "bad traffic" to a small percentage (previously it was as much as 25% of total spend), updated the whole account with new ads, added new relevant keywords. Leads are coming into one of their micro-sites and the client is happy with the CPL rates.
  2. SEO: identified issues with the website, created a strategy to win at SEO. This is on hold pending getting development time.




0
CPL

The Challenge

State minimum auto insurance provider is looking to grow their business 5x over the next few years.


Challanges:

  • No real digital marketing before 2021
  • Very competitive industry
  • Digital assets (website, social properties, and ads) are minimally built out. They are functional, but nowhere as sophisticated as the top 5 big insurance companies.





The Process

I start every engagement with a full audit. This became a discussion with the client to determine which direction they were comfortable going in. Next, I created the action plan and worked the plan.



The Solution

The full results are not in because we are still working on analytics and reporting.


Some high level KPIs are:

  1. Google Ads: reduced the "bad traffic" to a small percentage (previously it was as much as 25% of total spend), updated the whole account with new ads, added new relevant keywords. Leads are coming into one of their micro-sites and the client is happy with the CPL rates.
  2. SEO: identified issues with the website, created a strategy to win at SEO. This is on hold pending getting development time.




Skills Used

Paid Ads,SEO,CRO,Marketing Strategy,CMO,Other

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.2

CPL

BMW

The COVID-19 situation led to new restrictions on movement in Israel, so potential BMW customers were unable to visit the BMW showrooms and try out the new car models or take a test drive.

PrettyLitter

They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.

CapEc

Client needed a go-to-market strategy

MelioGuide

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.