Assurance America Case Study

The Challenge

State minimum auto insurance provider is looking to grow their business 5x over the next few years.

Challanges:

No real digital marketing before 2021
Very competitive industry
Digital assets (website, social properties, and ads) are minimally built out. They are functional, but nowhere as sophisticated as the top 5 big insurance companies.

The Process

I start every engagement with a full audit. This became a discussion with the client to determine which direction they were comfortable going in. Next, I created the action plan and worked the plan.

The Solution

The full results are not in because we are still working on analytics and reporting.

Some high level KPIs are:

Google Ads: reduced the "bad traffic" to a small percentage (previously it was as much as 25% of total spend), updated the whole account with new ads, added new relevant keywords. Leads are coming into one of their micro-sites and the client is happy with the CPL rates.
SEO: identified issues with the website, created a strategy to win at SEO. This is on hold pending getting development time.

Website

http://assuranceamerica.com

Skills Used

Paid Ads,SEO,CRO,Marketing Strategy,CMO,Other

Industry

Finance

Results by the numbers

Get Started

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