The full results are not in because we are still working on analytics and reporting.


Some high level KPIs are:

  1. Google Ads: reduced the "bad traffic" to a small percentage (previously it was as much as 25% of total spend), updated the whole account with new ads, added new relevant keywords. Leads are coming into one of their micro-sites and the client is happy with the CPL rates.
  2. SEO: identified issues with the website, created a strategy to win at SEO. This is on hold pending getting development time.




0
CPL

Matthew S.

Mayple Vetted

expert

The Challenge

State minimum auto insurance provider is looking to grow their business 5x over the next few years.


Challanges:

  • No real digital marketing before 2021
  • Very competitive industry
  • Digital assets (website, social properties, and ads) are minimally built out. They are functional, but nowhere as sophisticated as the top 5 big insurance companies.





The Process

I start every engagement with a full audit. This became a discussion with the client to determine which direction they were comfortable going in. Next, I created the action plan and worked the plan.



The Solution

The full results are not in because we are still working on analytics and reporting.


Some high level KPIs are:

  1. Google Ads: reduced the "bad traffic" to a small percentage (previously it was as much as 25% of total spend), updated the whole account with new ads, added new relevant keywords. Leads are coming into one of their micro-sites and the client is happy with the CPL rates.
  2. SEO: identified issues with the website, created a strategy to win at SEO. This is on hold pending getting development time.




Skills Used

Paid Ads,SEO,CRO,Marketing Strategy,CMO,Other

Industry

Finance

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