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Today the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.
Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets. It's also gearing up its retail presence with its own flagship store, various pop ups and becoming permanent at key department stores and design-led retailers.
Highlights:
Annual Sales: 5 X from when we started
CPMs: 42% lower than previous freelancer
Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)
Return Customer Rate: up by 64%
Site Conversion Rate: up by 76%
August Society designs and produces sustainable clothing and accessories for the whole family. With the pandemic impacting retail sales, August Society wanted to develop its own online channels to drive sales and develop its own loyal customer base. With an ecommerce website already in place, the main challenges in this ongoing project was to increase reach and website traffic, as well as the site’s conversion rate.
To help August Society achieve their goals, we developed an end-to-end communications strategy to clearly position the brand, taking over their Facebook and Instagram presence, launching social media advertising and a series of different tactics to engage customers, including:
With the success of the initial project, our scope was expanded to include Google Ads, Pinterest and we're now exploring TikTok to support the company to enter new markets. As part of the project. we make ongoing website optimisation recommendations and we work very closely with the founding team to hone the brand message and overarching strategy.
Today the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.
Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets. It's also gearing up its retail presence with its own flagship store, various pop ups and becoming permanent at key department stores and design-led retailers.
Highlights:
Annual Sales: 5 X from when we started
CPMs: 42% lower than previous freelancer
Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)
Return Customer Rate: up by 64%
Site Conversion Rate: up by 76%
Paid Ads,Paid Ads,Other,Marketing Strategy,Social Media Management,SEO,Paid Ads
Style & Fashion
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Mason Developments needed help launching their new development Olde Cork Farm. This property development company needed a whole, new brand image. Previously marketing highrise apartments, this new development was focused on country living and modern farm-style homes.
Instead of marketing simply the houses I created a marketing strategy to immerse their audience into the entire lifestyle. They aren't buying a house, they're buying an exclusive lifestyle for their family. Wake up in the morning with the heartwarming sounds of birds chirping, feeling the cool morning breeze. Sunrise through to sunset in the mountains. Driving through beautiful wine farms. Wild horses and parks where dogs play. Showing the essence of what it means to be so fortunate to live in Constantia. A level of luxury, splendour, and warm sophistication. Memories and nostalgia are the main themes of the story, connecting the viewers with the brand and leaving them feeling emotionally moved.
Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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