Today the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.


Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets. It's also gearing up its retail presence with its own flagship store, various pop ups and becoming permanent at key department stores and design-led retailers.


Highlights:

Annual Sales: 5 X from when we started

CPMs: 42% lower than previous freelancer

Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)

Return Customer Rate: up by 64%

Site Conversion Rate: up by 76%

0.42
CPM

The Challenge

August Society designs and produces sustainable clothing and accessories for the whole family. With the pandemic impacting retail sales, August Society wanted to develop its own online channels to drive sales and develop its own loyal customer base. With an ecommerce website already in place, the main challenges in this ongoing project was to increase reach and website traffic, as well as the site’s conversion rate.

The Process

To help August Society achieve their goals, we developed an end-to-end communications strategy to clearly position the brand, taking over their Facebook and Instagram presence, launching social media advertising and a series of different tactics to engage customers, including:






  • New product and collection launches
  • Ambassador search campaigns
  • Multi-brand giveaways and contests
  • Multiple sales campaigns and tactics
  • Seasonally themed campaigns


With the success of the initial project, our scope was expanded to include Google Ads, Pinterest and we're now exploring TikTok to support the company to enter new markets. As part of the project. we make ongoing website optimisation recommendations and we work very closely with the founding team to hone the brand message and overarching strategy.

The Solution

Today the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.


Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets. It's also gearing up its retail presence with its own flagship store, various pop ups and becoming permanent at key department stores and design-led retailers.


Highlights:

Annual Sales: 5 X from when we started

CPMs: 42% lower than previous freelancer

Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)

Return Customer Rate: up by 64%

Site Conversion Rate: up by 76%

Skills Used

Paid Ads,Paid Ads,Other,Marketing Strategy,Social Media Management,SEO,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.6

CPL

Aspen Bite

Build a Digital Strategy.

Social Media Management

  1. Improve the storytelling.
  2. Ultimately, increasing sales.
  3. Create Content


1.3

ROAS

Dakine

Dakine was running paid search campaigns that were targeting all of the United States and were not breaking up states. I let them know this was a concern because different audiences in different regions are going to be interested in the same products, it depends on the weather.

0.75

CPL

3D Printing Tech

I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.

Wealthsimple

Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.