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Today the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.
Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets. It's also gearing up its retail presence with its own flagship store, various pop ups and becoming permanent at key department stores and design-led retailers.
Highlights:
Annual Sales: 5 X from when we started
CPMs: 42% lower than previous freelancer
Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)
Return Customer Rate: up by 64%
Site Conversion Rate: up by 76%
August Society designs and produces sustainable clothing and accessories for the whole family. With the pandemic impacting retail sales, August Society wanted to develop its own online channels to drive sales and develop its own loyal customer base. With an ecommerce website already in place, the main challenges in this ongoing project was to increase reach and website traffic, as well as the site’s conversion rate.
To help August Society achieve their goals, we developed an end-to-end communications strategy to clearly position the brand, taking over their Facebook and Instagram presence, launching social media advertising and a series of different tactics to engage customers, including:
With the success of the initial project, our scope was expanded to include Google Ads, Pinterest and we're now exploring TikTok to support the company to enter new markets. As part of the project. we make ongoing website optimisation recommendations and we work very closely with the founding team to hone the brand message and overarching strategy.
Today the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.
Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets. It's also gearing up its retail presence with its own flagship store, various pop ups and becoming permanent at key department stores and design-led retailers.
Highlights:
Annual Sales: 5 X from when we started
CPMs: 42% lower than previous freelancer
Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)
Return Customer Rate: up by 64%
Site Conversion Rate: up by 76%
Paid Ads,Paid Ads,Other,Marketing Strategy,Social Media Management,SEO,Paid Ads
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Mammoth Creameries is a low-sugar frozen custard sold online and in grocery retailers across the United States. Mammoth Creameries approached us with the goal of increasing brand awareness and becoming a recognized leader in the better-for-you ice cream market.
This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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