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Today the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.
Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets. It's also gearing up its retail presence with its own flagship store, various pop ups and becoming permanent at key department stores and design-led retailers.
Highlights:
Annual Sales: 5 X from when we started
CPMs: 42% lower than previous freelancer
Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)
Return Customer Rate: up by 64%
Site Conversion Rate: up by 76%
August Society designs and produces sustainable clothing and accessories for the whole family. With the pandemic impacting retail sales, August Society wanted to develop its own online channels to drive sales and develop its own loyal customer base. With an ecommerce website already in place, the main challenges in this ongoing project was to increase reach and website traffic, as well as the site’s conversion rate.
To help August Society achieve their goals, we developed an end-to-end communications strategy to clearly position the brand, taking over their Facebook and Instagram presence, launching social media advertising and a series of different tactics to engage customers, including:
With the success of the initial project, our scope was expanded to include Google Ads, Pinterest and we're now exploring TikTok to support the company to enter new markets. As part of the project. we make ongoing website optimisation recommendations and we work very closely with the founding team to hone the brand message and overarching strategy.
Today the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.
Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets. It's also gearing up its retail presence with its own flagship store, various pop ups and becoming permanent at key department stores and design-led retailers.
Highlights:
Annual Sales: 5 X from when we started
CPMs: 42% lower than previous freelancer
Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)
Return Customer Rate: up by 64%
Site Conversion Rate: up by 76%
Paid Ads,Paid Ads,Other,Marketing Strategy,Social Media Management,SEO,Paid Ads
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I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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