Today the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.


Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets. It's also gearing up its retail presence with its own flagship store, various pop ups and becoming permanent at key department stores and design-led retailers.


Highlights:

Annual Sales: 5 X from when we started

CPMs: 42% lower than previous freelancer

Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)

Return Customer Rate: up by 64%

Site Conversion Rate: up by 76%

0.42
CPM

The Emms

Mayple Vetted

agency

The Challenge

August Society designs and produces sustainable clothing and accessories for the whole family. With the pandemic impacting retail sales, August Society wanted to develop its own online channels to drive sales and develop its own loyal customer base. With an ecommerce website already in place, the main challenges in this ongoing project was to increase reach and website traffic, as well as the site’s conversion rate.

The Process

To help August Society achieve their goals, we developed an end-to-end communications strategy to clearly position the brand, taking over their Facebook and Instagram presence, launching social media advertising and a series of different tactics to engage customers, including:






  • New product and collection launches
  • Ambassador search campaigns
  • Multi-brand giveaways and contests
  • Multiple sales campaigns and tactics
  • Seasonally themed campaigns


With the success of the initial project, our scope was expanded to include Google Ads, Pinterest and we're now exploring TikTok to support the company to enter new markets. As part of the project. we make ongoing website optimisation recommendations and we work very closely with the founding team to hone the brand message and overarching strategy.

The Solution

Today the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.


Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets. It's also gearing up its retail presence with its own flagship store, various pop ups and becoming permanent at key department stores and design-led retailers.


Highlights:

Annual Sales: 5 X from when we started

CPMs: 42% lower than previous freelancer

Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)

Return Customer Rate: up by 64%

Site Conversion Rate: up by 76%

Skills Used

Paid Ads,Paid Ads,Other,Marketing Strategy,Social Media Management,SEO,Paid Ads

Industry

Style & Fashion

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