
The client saw and increase in engagement by 20% and an increase in ecommerce conversion rate of 15% after implementing the recommendations made.
The client wanted to optimise their inspirational content to increase engagement
I created a indepth analysis piece to understand why customers weren't interacting with the inspirational content and blogs.
The client saw and increase in engagement by 20% and an increase in ecommerce conversion rate of 15% after implementing the recommendations made.
CRO,Web Development
Home & Garden
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Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.