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The client saw and increase in engagement by 20% and an increase in ecommerce conversion rate of 15% after implementing the recommendations made.
The client wanted to optimise their inspirational content to increase engagement
I created a indepth analysis piece to understand why customers weren't interacting with the inspirational content and blogs.
The client saw and increase in engagement by 20% and an increase in ecommerce conversion rate of 15% after implementing the recommendations made.
CRO,Web Development
Home & Garden
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
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