
The client saw and increase in engagement by 20% and an increase in ecommerce conversion rate of 15% after implementing the recommendations made.
The client wanted to optimise their inspirational content to increase engagement
I created a indepth analysis piece to understand why customers weren't interacting with the inspirational content and blogs.
The client saw and increase in engagement by 20% and an increase in ecommerce conversion rate of 15% after implementing the recommendations made.
CRO,Web Development
Home & Garden
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.