• Improved CTR for 4 out of 5 of their best sellers
  • Our campaigns generated better ROAS than all of the campaigns of their 8 previous months
  • We successfully freshened up and innovated with their brand, straying away from the "classic" eCommerce clothing creatives
0.26
ROAS

Dorian Reeves

Mayple Vetted

agency

The Challenge

Basso's creatives were getting a little stale, and their audience had been seeing a lot of the same ads over and over again. Our challenge was to create brand-aligned visuals for social media and freshen up the advertising creatives.

The Process

Most of their shoes and clothing have a specific name, and our unique twist was to give personality to each of these pieces. We created standout, product-centric visuals around specific themes.

The Solution

  • Improved CTR for 4 out of 5 of their best sellers
  • Our campaigns generated better ROAS than all of the campaigns of their 8 previous months
  • We successfully freshened up and innovated with their brand, straying away from the "classic" eCommerce clothing creatives
Skills Used

Paid Ads,Paid Ads,Social Media Management,CRO

Industry

Style & Fashion

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HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials