Basso's creatives were getting a little stale, and their audience had been seeing a lot of the same ads over and over again. Our challenge was to create brand-aligned visuals for social media and freshen up the advertising creatives.
Most of their shoes and clothing have a specific name, and our unique twist was to give personality to each of these pieces. We created standout, product-centric visuals around specific themes.
Paid Ads,Paid Ads,Social Media Management,CRO
Style & Fashion
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This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.