
Exceeded initial KPI target by over 75% and continue to drive hundred of ideal leads.
Launch the Californian music fintech startups global paid media campaigns and maximize ideal lead signups.
Planned and activated and managed global Google Ads and Paid Social campaigns, leading to hundreds of ideal leads per month well below KPI targets.
Provided direction on ad creative, on-site user experience, conversion optimization, and assisted with advanced user tracking using analytics and tracking software.
Exceeded initial KPI target by over 75% and continue to drive hundred of ideal leads.
Paid Ads,Paid Ads,Paid Ads,CRO,Web Development,Paid Ads,Paid Ads
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Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.