
Exceeded initial KPI target by over 75% and continue to drive hundred of ideal leads.
Launch the Californian music fintech startups global paid media campaigns and maximize ideal lead signups.
Planned and activated and managed global Google Ads and Paid Social campaigns, leading to hundreds of ideal leads per month well below KPI targets.
Provided direction on ad creative, on-site user experience, conversion optimization, and assisted with advanced user tracking using analytics and tracking software.
Exceeded initial KPI target by over 75% and continue to drive hundred of ideal leads.
Paid Ads,Paid Ads,Paid Ads,CRO,Web Development,Paid Ads,Paid Ads
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Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.
The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.