The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Food & Drink

Results by the numbers

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CPL

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Redevelopment of website and tracking implementation to prepare for digital advertising.

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0.7

CPR

LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
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  • A need to improve the number of conversions without increasing the budget due to constraints.

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In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

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