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Since taking over, I not only drastically scaled spend by 3X, but also managed to increase the ROAS by 50% - which is no easy challenge, as scaling that aggressively typically requires increased bidding, which typically drives the returns down.
When I took over the Google Ads account, the client was struggling to scale spend and grow ROAS.
I did this by gradually scaling and splitting out the campaigns and ad groups on a very granular level and focused on different product categories individually.
Since taking over, I not only drastically scaled spend by 3X, but also managed to increase the ROAS by 50% - which is no easy challenge, as scaling that aggressively typically requires increased bidding, which typically drives the returns down.
Paid Ads,Google Shopping
Health & Wellness
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LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.
I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
RapNet is an online platform for diamond dealers and jewelers to trade with each other around the world. The biggest challenge we faced was not getting people signed up was getting people to use the platform to the fullest capabilities.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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