Since taking over, I not only drastically scaled spend by 3X, but also managed to increase the ROAS by 50% - which is no easy challenge, as scaling that aggressively typically requires increased bidding, which typically drives the returns down.
expert
When I took over the Google Ads account, the client was struggling to scale spend and grow ROAS.
I did this by gradually scaling and splitting out the campaigns and ad groups on a very granular level and focused on different product categories individually.
Since taking over, I not only drastically scaled spend by 3X, but also managed to increase the ROAS by 50% - which is no easy challenge, as scaling that aggressively typically requires increased bidding, which typically drives the returns down.
Paid Ads,Google Shopping
Health & Wellness
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In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.
