Since taking over, I not only drastically scaled spend by 3X, but also managed to increase the ROAS by 50% - which is no easy challenge, as scaling that aggressively typically requires increased bidding, which typically drives the returns down.
When I took over the Google Ads account, the client was struggling to scale spend and grow ROAS.
I did this by gradually scaling and splitting out the campaigns and ad groups on a very granular level and focused on different product categories individually.
Since taking over, I not only drastically scaled spend by 3X, but also managed to increase the ROAS by 50% - which is no easy challenge, as scaling that aggressively typically requires increased bidding, which typically drives the returns down.
Paid Ads,Google Shopping
Health & Wellness
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LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.
I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
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