Since taking over, I not only drastically scaled spend by 3X, but also managed to increase the ROAS by 50% - which is no easy challenge, as scaling that aggressively typically requires increased bidding, which typically drives the returns down.

0.5
ROAS

The Challenge

When I took over the Google Ads account, the client was struggling to scale spend and grow ROAS.

The Process

I did this by gradually scaling and splitting out the campaigns and ad groups on a very granular level and focused on different product categories individually.

The Solution

Since taking over, I not only drastically scaled spend by 3X, but also managed to increase the ROAS by 50% - which is no easy challenge, as scaling that aggressively typically requires increased bidding, which typically drives the returns down.

Skills Used

Paid Ads,Google Shopping

Industry

Health & Wellness

Results by the numbers

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