Most of the brands got great results, with more than 150% revenue increase for some of them.

A few brands couldn't keep up and saw their budget remain the same or decrease slightly to give more to the top performing brands.

0.5
ROAS

The Challenge

Managing the Broardriders Google Ads accounts (Quiksilver, Roxy, DC Shoes, Billabong etc.) for the Australia / NZ markets, the client asked to increased the budget by 50% to increase revenue and maintain ROAS.

The Process

First step was to decide how the budget would be allocated, as not all brands has the same growth potential.

Then, new campaigns have been created (Dynamic, Shopping, Search Broad).

After a month of testing with a 15% extra budget, another 15% of budget was added to the top performers and under performers got paused.

The spend gradually increased, alongside some specific discounts on some Brands which were struggling to keep up with their ROAS target, to gain more attractiveness when needed.

The Solution

Most of the brands got great results, with more than 150% revenue increase for some of them.

A few brands couldn't keep up and saw their budget remain the same or decrease slightly to give more to the top performing brands.

Skills Used

Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

CPO

Niagara National Golf Course

Under new management Niagara National wanted to get the word out about course/clubhouse improvements,  encourage local players to rediscover the course and the improvements that were made as well as attract tourists looking for a weekend excursion in the Niagara region.


0.27

CPO

Rhone Apparel

Rhone Apparel was a relatively new brand competing in a crowded category. Our challenge was to help them stand out, especially during the busy Q4 season where they had steep goals and investor expectations.

1.2

CPL

Heniff Transportation

  • Extremely competitive job market 
  • Shortage of qualified truck drivers
  • Noncompetitive offer in the job marketplace 
  • Unique customer persona with a specific skill set

CareWise Solutions

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.