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Most of the brands got great results, with more than 150% revenue increase for some of them.
A few brands couldn't keep up and saw their budget remain the same or decrease slightly to give more to the top performing brands.
Managing the Broardriders Google Ads accounts (Quiksilver, Roxy, DC Shoes, Billabong etc.) for the Australia / NZ markets, the client asked to increased the budget by 50% to increase revenue and maintain ROAS.
First step was to decide how the budget would be allocated, as not all brands has the same growth potential.
Then, new campaigns have been created (Dynamic, Shopping, Search Broad).
After a month of testing with a 15% extra budget, another 15% of budget was added to the top performers and under performers got paused.
The spend gradually increased, alongside some specific discounts on some Brands which were struggling to keep up with their ROAS target, to gain more attractiveness when needed.
Most of the brands got great results, with more than 150% revenue increase for some of them.
A few brands couldn't keep up and saw their budget remain the same or decrease slightly to give more to the top performing brands.
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the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.
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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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