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Most of the brands got great results, with more than 150% revenue increase for some of them.
A few brands couldn't keep up and saw their budget remain the same or decrease slightly to give more to the top performing brands.
Managing the Broardriders Google Ads accounts (Quiksilver, Roxy, DC Shoes, Billabong etc.) for the Australia / NZ markets, the client asked to increased the budget by 50% to increase revenue and maintain ROAS.
First step was to decide how the budget would be allocated, as not all brands has the same growth potential.
Then, new campaigns have been created (Dynamic, Shopping, Search Broad).
After a month of testing with a 15% extra budget, another 15% of budget was added to the top performers and under performers got paused.
The spend gradually increased, alongside some specific discounts on some Brands which were struggling to keep up with their ROAS target, to gain more attractiveness when needed.
Most of the brands got great results, with more than 150% revenue increase for some of them.
A few brands couldn't keep up and saw their budget remain the same or decrease slightly to give more to the top performing brands.
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Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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