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Most of the brands got great results, with more than 150% revenue increase for some of them.
A few brands couldn't keep up and saw their budget remain the same or decrease slightly to give more to the top performing brands.
Managing the Broardriders Google Ads accounts (Quiksilver, Roxy, DC Shoes, Billabong etc.) for the Australia / NZ markets, the client asked to increased the budget by 50% to increase revenue and maintain ROAS.
First step was to decide how the budget would be allocated, as not all brands has the same growth potential.
Then, new campaigns have been created (Dynamic, Shopping, Search Broad).
After a month of testing with a 15% extra budget, another 15% of budget was added to the top performers and under performers got paused.
The spend gradually increased, alongside some specific discounts on some Brands which were struggling to keep up with their ROAS target, to gain more attractiveness when needed.
Most of the brands got great results, with more than 150% revenue increase for some of them.
A few brands couldn't keep up and saw their budget remain the same or decrease slightly to give more to the top performing brands.
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Ratewise is a UK finance and insurance lead generation business. They needed a complex form built and their paid ads run.
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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