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Most of the brands got great results, with more than 150% revenue increase for some of them.
A few brands couldn't keep up and saw their budget remain the same or decrease slightly to give more to the top performing brands.
Managing the Broardriders Google Ads accounts (Quiksilver, Roxy, DC Shoes, Billabong etc.) for the Australia / NZ markets, the client asked to increased the budget by 50% to increase revenue and maintain ROAS.
First step was to decide how the budget would be allocated, as not all brands has the same growth potential.
Then, new campaigns have been created (Dynamic, Shopping, Search Broad).
After a month of testing with a 15% extra budget, another 15% of budget was added to the top performers and under performers got paused.
The spend gradually increased, alongside some specific discounts on some Brands which were struggling to keep up with their ROAS target, to gain more attractiveness when needed.
Most of the brands got great results, with more than 150% revenue increase for some of them.
A few brands couldn't keep up and saw their budget remain the same or decrease slightly to give more to the top performing brands.
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Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).
We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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