0.03
ROAS

Audrey M.

Mayple Vetted

expert

The Challenge

Brookstone had 100K+ skus on their e-commerce site, so working on paid search coverage for top converting products was a fun challenge.

The Process

  • Optimized Google and Bing Product Listing Ad and text programs to increase campaign efficiency based on corporate ROAS targets
  • Worked with internal stakeholders to continually enhance existing data feed optimizations
  • Analyzed campaign performance to ensure financial goals were met
  • Brainstormed theme ideas, selected feature products and executed newsletters to nearly 2K Affiliate publisher partners
  • Suggested new offer ideas for Affiliate program to Director of Marketing for executive approval


The Solution

Skills Used

Paid Ads,Paid Ads,Google Shopping,Marketing Strategy

Industry

Technology

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