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We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.
expert
Maintain a target Cost Per Purchase and ROAS across client's Facebook, Instagram & Tik Tok Ad accounts.
Monthly Budget: $500,000
For this client I advised, created and implemented a full scale paid social media marketing plan including: Growth strategy, ad management, creative design, conversion rate optimization, sales funnel optimization, tracking set up and reporting.
I focused on what attributes and sales angles converted the best, created the ads, optimized the sales funnel and optimized the ads in the ads manager to achieve the lowest cost per purchase and highest ROAS.
The improve results I constantly analyzed best performing ads, techniques and sales angles and created new ads with the appropriate iterations to achieve greater results.
We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.
Paid Ads,Paid Ads,Other,Marketing Strategy,Paid Ads,Copywriting,Branding
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
