Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.
Maintain a target Cost Per Purchase and ROAS across client's Facebook, Instagram & Tik Tok Ad accounts.
Monthly Budget: $500,000
For this client I advised, created and implemented a full scale paid social media marketing plan including: Growth strategy, ad management, creative design, conversion rate optimization, sales funnel optimization, tracking set up and reporting.
I focused on what attributes and sales angles converted the best, created the ads, optimized the sales funnel and optimized the ads in the ads manager to achieve the lowest cost per purchase and highest ROAS.
The improve results I constantly analyzed best performing ads, techniques and sales angles and created new ads with the appropriate iterations to achieve greater results.
We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.
Paid Ads,Paid Ads,Other,Marketing Strategy,Paid Ads,Copywriting,Branding
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Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
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