• Improves return on ad spend by 54.39%
  • Improves conversion rate by 61.56%

Lindsay Antonia - Digital Ads E.

Mayple Vetted


The Challenge

  • Proven ability to scale a new ecommerce account for a new-to-market brand
  • Success restructuring the entire Google Ads account to scale through new campaigns
  • Build, set up, optimize and measure ad campaigns from start to finish
  • Tests new campaigns across Google Shopping, Performance Max and Search to drive results

The Process

PPC Specialist

  • Restructure entire Google Ads account to reduce ad costs and improve return on ad spend
  • Manages budgets and allocation of budget based on performance
  • Provides strategic recommendations for performative channels, targeting and creative 

The Solution

  • Improves return on ad spend by 54.39%
  • Improves conversion rate by 61.56%
Skills Used

Paid Ads,Google Shopping


Health & Wellness

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study




The client wanted to see if they could improve their ROAS on Google outside of branded terms. They are a fairly popular brand with lots of followers and influencers working with them.



Arizona Fresh Vending

Optimize ads by cost per acquisition and lead quality



Physio Loft

The Physio Loft started has a small, one person clinic with dreams of expanding into a vibrant clinic employing multiple therapists. The clinic is located in Downtown Toronto where there are 2 large chains of clinics dominating the industry. It had been challenging for The Physio Loft, as a small clinic to grow their cliental in the industry. 




As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.

My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.

The challenges were to target people who actually need the product and not people who occasionally use it.

The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.

Good target market is also companies that want to use video to simplify their messaging.