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Client was lacking in pages written in English and also was not having enough of back-then English-written articles and posts ranking in Google. There were grammatical, spelling mistakes in terms of the English-language. They were also in need to minimise the visitors' bounce rate and were very much in need of more backlinks from domain and pages with high DA and PA. They also wished to outrank their competitors in terms of many keywords that they weren't ranking for.
My role were to come up with solutions for all of client's problems via my skills in:
SEO,Copywriting,Content Marketing
Food & Drink
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
Octopai is an online platform for data mapping and discovery. Our main source of lead generation came from live events and when corona hit we needed to act fast to to continue to bring in the same amount of leads.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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