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Client was lacking in pages written in English and also was not having enough of back-then English-written articles and posts ranking in Google. There were grammatical, spelling mistakes in terms of the English-language. They were also in need to minimise the visitors' bounce rate and were very much in need of more backlinks from domain and pages with high DA and PA. They also wished to outrank their competitors in terms of many keywords that they weren't ranking for.
My role were to come up with solutions for all of client's problems via my skills in:
SEO,Copywriting,Content Marketing
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
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