• Increased revenue 60% from the time we took over management on the Google Ads account.
  • Was able to not only increase revenue by 60%, but also maintained the 800% ROAS goal

PPC Boost

Mayple Vetted

agency

The Challenge

Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%

The Process

My role was the primary account manager in charge of client communication, account strategy, and account implementation on both Google Ads and Bing Ads.


We prioritized our efforts on those campaign types that provided the highest ROAS. See below for brief summary on the top performing strategies we implemented over the last couple years.


Top Performing PPC Strategies

  • Mix of Smart + Manual Shopping
  • Bid Strategy Experimentation -- tROAS vs. Max Conv Value vs. eCPC
  • Shopping Product Type Segmentation
  • Google Non-Brand Search Expansion
  • Dynamic Search Testing
  • Promo Sync w/ Search + Shopping
  • Bing Search + Shopping Expansion

The Solution

  • Increased revenue 60% from the time we took over management on the Google Ads account.
  • Was able to not only increase revenue by 60%, but also maintained the 800% ROAS goal
Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Technology

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