• Increased revenue 60% from the time we took over management on the Google Ads account.
  • Was able to not only increase revenue by 60%, but also maintained the 800% ROAS goal

PPC Boost

Mayple Vetted

agency

The Challenge

Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%

The Process

My role was the primary account manager in charge of client communication, account strategy, and account implementation on both Google Ads and Bing Ads.


We prioritized our efforts on those campaign types that provided the highest ROAS. See below for brief summary on the top performing strategies we implemented over the last couple years.


Top Performing PPC Strategies

  • Mix of Smart + Manual Shopping
  • Bid Strategy Experimentation -- tROAS vs. Max Conv Value vs. eCPC
  • Shopping Product Type Segmentation
  • Google Non-Brand Search Expansion
  • Dynamic Search Testing
  • Promo Sync w/ Search + Shopping
  • Bing Search + Shopping Expansion

The Solution

  • Increased revenue 60% from the time we took over management on the Google Ads account.
  • Was able to not only increase revenue by 60%, but also maintained the 800% ROAS goal
Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Technology

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.9

CPL

Centre PowerSports

Rebuild website using the WooCommerce platform. Deeply customized website experience and focus on MAP pricing policy compliance.

0.5

CPM

Sauna Shapers

This customer needs to shoot all of their video and pics as well as design a sales funnel for Sauna Shapers that converted. They also hired us to design FB ads for their summer campaign.

US

Rugs Done Right

Rugs Done Right needed help with both their SEO & web development

2.5

CPL

Kroma Salon

This Award Winning Hair Salon needed to drive more traffic and bookings to grow the business at their primary location while launching a new location in a neighboring city.  The ask was to grow sales in both locations while minimizing the cnabalization of customers from their existing database.