• Grew the foundation's main platform from over 19,000 - 95,000 + subscribers via digital advertising and email marketing.
  • Achieved an average of $4 CPL through testing various creative, targeting settings, and copywriting.


1.05
CPL

The Challenge

The Canadian Men's Health Foundation's goal was to grow their subscriber list for their main campaign, dontchangemuch.ca, at a more efficient rate than $10 CPL.

The Process

  • Audited CMHF's Facebook and Google Ad accounts
  • CMHF was in need of a lead magnet to drive traffic to and offer value to then capture
  • Found trends with specific types of creative featuring men working out where the CPL was a bit closer to their goal compared to their other creative.
  • Began testing various fitness-focused male creative, serving a lead magnet in the form of an eBook for fitness tips.

The Solution

  • Grew the foundation's main platform from over 19,000 - 95,000 + subscribers via digital advertising and email marketing.
  • Achieved an average of $4 CPL through testing various creative, targeting settings, and copywriting.


Skills Used

Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

Buckaroo Leatherworks

Expand the brand's target market overseas to US and CA audiences

Lenskart

Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.

0.52

CPL

Windowtech

Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.

Every Man Jack

Every Man Jack needed to build a top-tier influencer program to funnel converting UGC for their paid ad strategy.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.