The Canadian Men's Health Foundation's goal was to grow their subscriber list for their main campaign, dontchangemuch.ca, at a more efficient rate than $10 CPL.
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NorCal Physiotherapy is a physiotherapy clinic that specializes in working with athletes. They had been running Google Ads themselves for a while with a cost per acquisition of approximately $120. Their goal was to be able to bring it below $60.
Startup who struggled to have users register for a membership tot he platform.
Dakine was running paid search campaigns that were targeting all of the United States and were not breaking up states. I let them know this was a concern because different audiences in different regions are going to be interested in the same products, it depends on the weather.