Canadian Men's Health Foundation Case Study

The Challenge

The Canadian Men's Health Foundation's goal was to grow their subscriber list for their main campaign, dontchangemuch.ca, at a more efficient rate than $10 CPL.

The Process

Audited CMHF's Facebook and Google Ad accounts
CMHF was in need of a lead magnet to drive traffic to and offer value to then capture
Found trends with specific types of creative featuring men working out where the CPL was a bit closer to their goal compared to their other creative.
Began testing various fitness-focused male creative, serving a lead magnet in the form of an eBook for fitness tips.

The Solution

Grew the foundation's main platform from over 19,000 - 95,000 + subscribers via digital advertising and email marketing.
Achieved an average of $4 CPL through testing various creative, targeting settings, and copywriting.

Website

https://menshealthfoundation.ca

Skills Used

Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads

Industry

Health & Wellness

Results by the numbers

Get Started

More Case Study

0.2 CPO

Factor Meals

Factor was looking to efficiently scale and continue aggressive growth in order to be acquired.

Read Case Study

Supernova Lighting

Supernova was in desperate need for a website facelift and redesign to help tell a more compelling story.

Read Case Study

Adobe Creative Cloud

In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.

Read Case Study

0.4 CPO

CQURE Academy

My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.

The challenge I had was the speed of the growth for the new season with the existing courses (products).

Read Case Study

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Read Case Study

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Read Case Study

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Read Case Study

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Read Case Study