Canadian Men's Health Foundation Case Study

The Challenge

The Canadian Men's Health Foundation's goal was to grow their subscriber list for their main campaign, dontchangemuch.ca, at a more efficient rate than $10 CPL.

The Process

Audited CMHF's Facebook and Google Ad accounts
CMHF was in need of a lead magnet to drive traffic to and offer value to then capture
Found trends with specific types of creative featuring men working out where the CPL was a bit closer to their goal compared to their other creative.
Began testing various fitness-focused male creative, serving a lead magnet in the form of an eBook for fitness tips.

The Solution

Grew the foundation's main platform from over 19,000 - 95,000 + subscribers via digital advertising and email marketing.
Achieved an average of $4 CPL through testing various creative, targeting settings, and copywriting.

Website

https://menshealthfoundation.ca

Skills Used

Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads

Industry

Health & Wellness

Results by the numbers

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