• Grew the foundation's main platform from over 19,000 - 95,000 + subscribers via digital advertising and email marketing.
  • Achieved an average of $4 CPL through testing various creative, targeting settings, and copywriting.


1.05
CPL

The Challenge

The Canadian Men's Health Foundation's goal was to grow their subscriber list for their main campaign, dontchangemuch.ca, at a more efficient rate than $10 CPL.

The Process

  • Audited CMHF's Facebook and Google Ad accounts
  • CMHF was in need of a lead magnet to drive traffic to and offer value to then capture
  • Found trends with specific types of creative featuring men working out where the CPL was a bit closer to their goal compared to their other creative.
  • Began testing various fitness-focused male creative, serving a lead magnet in the form of an eBook for fitness tips.

The Solution

  • Grew the foundation's main platform from over 19,000 - 95,000 + subscribers via digital advertising and email marketing.
  • Achieved an average of $4 CPL through testing various creative, targeting settings, and copywriting.


Skills Used

Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads

Industry

Health & Wellness

Results by the numbers

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