
Results can be found at https://datastudio.google.com/reporting/f7632797-0483-48ad-bee2-a89fabc409da
The business owner had no results running Google ads with different agencies.
Optimized Google Ads to ensure that the right keywords are targeted. Used a sniper approach to target the right keywords. This helped in bringing the CPC down and the conversion rate up.
Results can be found at https://datastudio.google.com/reporting/f7632797-0483-48ad-bee2-a89fabc409da
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As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
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