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Results can be found at https://datastudio.google.com/reporting/f7632797-0483-48ad-bee2-a89fabc409da
The business owner had no results running Google ads with different agencies.
Optimized Google Ads to ensure that the right keywords are targeted. Used a sniper approach to target the right keywords. This helped in bringing the CPC down and the conversion rate up.
Results can be found at https://datastudio.google.com/reporting/f7632797-0483-48ad-bee2-a89fabc409da
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
Belissimo is a cutting-edge hat brand based in the US that needed assistance growing its customer base and revenue as its main objective. These luxury hats are at a high price point so marketing to the correct consumer is crucial with a niche target market.
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