
Results can be found at https://datastudio.google.com/reporting/f7632797-0483-48ad-bee2-a89fabc409da
The business owner had no results running Google ads with different agencies.
Optimized Google Ads to ensure that the right keywords are targeted. Used a sniper approach to target the right keywords. This helped in bringing the CPC down and the conversion rate up.
Results can be found at https://datastudio.google.com/reporting/f7632797-0483-48ad-bee2-a89fabc409da
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

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