
Results can be found at https://datastudio.google.com/reporting/f7632797-0483-48ad-bee2-a89fabc409da
The business owner had no results running Google ads with different agencies.
Optimized Google Ads to ensure that the right keywords are targeted. Used a sniper approach to target the right keywords. This helped in bringing the CPC down and the conversion rate up.
Results can be found at https://datastudio.google.com/reporting/f7632797-0483-48ad-bee2-a89fabc409da
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.

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