Create, develop and execute a communications campaign for a new brand
Develop a digital strategy based on the client's overall marketing objectives. Execute the strategy on a monthly basis analysing results in order to continuously optimise the campaigns.
Branding,Web Development,Social Media Management,Marketing Strategy,Public Relations,Email Marketing,Copywriting,Content Marketing
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In 2020, the COVID-19 pandemic threw the markets in turmoil, creating a challenging time for State Street Global Advisors to connect with its investor audience. We were looking for a relevant angle to drive awareness and interest around its core mid-cap ETF product and capture sales leads. Our challenge was to do this in a relevant way that would connect with its audience and drive business impact during a very volatile year for the markets.