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We've been able to achieve substantial growth, and she has been able to grow from a 5-employee law firm to 30+.
Growing from targeting one specific city to becoming nationwide while maintaining our low cost/conversion.
I've been managing the communication and also the campaigns + strategies that we've been implementing. I had great conversational and sales skills by helping convince the client that we could grow from 1 city into becoming a nationwide company and I then implemented my great Google ads/Bing ads knowledge + website knowledge to grow this client from a 4 figure/month budget in Google to 6 figures per month and still growing.
We've been able to achieve substantial growth, and she has been able to grow from a 5-employee law firm to 30+.
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Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
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