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CIBC
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  • Successfully launch complex high value engagement marketing campaigns promoting client acquisition, onboarding and retention
  •  Improve the performance of CIBC’s trigger emails by identifying potential enhancement opportunities that increase client engagement
  • Manage the creative implementation of multiple digital marketing projects on Salesforce Marketing Cloud

Joanna C.

Mayple Vetted

expert

The Challenge

  • Lead the company’s trigger email ecosystem rebranding with limited funding and a tight deadline
  • Lead the creation, execution, and implementation of effective customer lifecycle marketing campaigns, while increasing client engagement, loyalty, and advocacy

The Process

Communicated the project budget restrictions and timing implications. Conducted an email audit to have full visibility of all the email campaigns. Identified any gaps in the email ecosystem and proceeded to develop the emails.

The Solution

  • Successfully launch complex high value engagement marketing campaigns promoting client acquisition, onboarding and retention
  •  Improve the performance of CIBC’s trigger emails by identifying potential enhancement opportunities that increase client engagement
  • Manage the creative implementation of multiple digital marketing projects on Salesforce Marketing Cloud
Website
https://www.cibc.com/en/personal-banking.html
Skills Used

Email Marketing,Web Development,Copywriting,Web Development,Branding,Marketing Strategy

Industry

Finance

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