• Successfully launch complex high value engagement marketing campaigns promoting client acquisition, onboarding and retention
  •  Improve the performance of CIBC’s trigger emails by identifying potential enhancement opportunities that increase client engagement
  • Manage the creative implementation of multiple digital marketing projects on Salesforce Marketing Cloud

Joanna C.

Mayple Vetted

expert

The Challenge

  • Lead the company’s trigger email ecosystem rebranding with limited funding and a tight deadline
  • Lead the creation, execution, and implementation of effective customer lifecycle marketing campaigns, while increasing client engagement, loyalty, and advocacy

The Process

Communicated the project budget restrictions and timing implications. Conducted an email audit to have full visibility of all the email campaigns. Identified any gaps in the email ecosystem and proceeded to develop the emails.

The Solution

  • Successfully launch complex high value engagement marketing campaigns promoting client acquisition, onboarding and retention
  •  Improve the performance of CIBC’s trigger emails by identifying potential enhancement opportunities that increase client engagement
  • Manage the creative implementation of multiple digital marketing projects on Salesforce Marketing Cloud
Skills Used

Email Marketing,Web Development,Copywriting,Web Development,Branding,Marketing Strategy

Industry

Finance

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.35

CPL

Atmosphere TV

Atmosphere TV is the world's largest streaming TV provider created exclusively for in-retail business television. They had just gone through a new round of funding, and I helped them deploy a paid acquisition strategy and develop a foundation for reporting and analytics.

7

ROAS

Corvex

Corvex came to us with a goal of launching a new mobile product in their mobile application. Corvex sells a software application that frontline workers can use on their iPads or Android/Mobile devices when at the workplace, in either a food processing plant or assembly line type factory. The goal of the application is to safely track frontline workers at the workplace and give them the Corvex Connected solution that helps each employee and their teams stay safe, agile and flexible with real-time data and checklists. This was launching right at the height of COVID-19 and became very intriguing to many businesses looking for quick solutions to keep their workers employed, but at a safe "6-feet apart" distance.

Altura Wellness

With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.

Nu-Tank

Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.

While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.

Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.