• Successfully launch complex high value engagement marketing campaigns promoting client acquisition, onboarding and retention
  •  Improve the performance of CIBC’s trigger emails by identifying potential enhancement opportunities that increase client engagement
  • Manage the creative implementation of multiple digital marketing projects on Salesforce Marketing Cloud

The Challenge

  • Lead the company’s trigger email ecosystem rebranding with limited funding and a tight deadline
  • Lead the creation, execution, and implementation of effective customer lifecycle marketing campaigns, while increasing client engagement, loyalty, and advocacy

The Process

Communicated the project budget restrictions and timing implications. Conducted an email audit to have full visibility of all the email campaigns. Identified any gaps in the email ecosystem and proceeded to develop the emails.

The Solution

  • Successfully launch complex high value engagement marketing campaigns promoting client acquisition, onboarding and retention
  •  Improve the performance of CIBC’s trigger emails by identifying potential enhancement opportunities that increase client engagement
  • Manage the creative implementation of multiple digital marketing projects on Salesforce Marketing Cloud
Skills Used

Email Marketing,Web Development,Copywriting,Web Development,Branding,Marketing Strategy

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1

ROAS

The Honey Pot Energy and Art

This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.


When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.


The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.


Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.

Thinkific

  • Increase conversions from free users to paid users

10.84

ROAS

Castro Israel

The main challenge was to overcome and take a piece from the global players who work online globally on high scales along with domestic played. 

Holy Butter

They are a new business so there was a lot we had to do from scratch.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.