• Successfully launch complex high value engagement marketing campaigns promoting client acquisition, onboarding and retention
  •  Improve the performance of CIBC’s trigger emails by identifying potential enhancement opportunities that increase client engagement
  • Manage the creative implementation of multiple digital marketing projects on Salesforce Marketing Cloud

The Challenge

  • Lead the company’s trigger email ecosystem rebranding with limited funding and a tight deadline
  • Lead the creation, execution, and implementation of effective customer lifecycle marketing campaigns, while increasing client engagement, loyalty, and advocacy

The Process

Communicated the project budget restrictions and timing implications. Conducted an email audit to have full visibility of all the email campaigns. Identified any gaps in the email ecosystem and proceeded to develop the emails.

The Solution

  • Successfully launch complex high value engagement marketing campaigns promoting client acquisition, onboarding and retention
  •  Improve the performance of CIBC’s trigger emails by identifying potential enhancement opportunities that increase client engagement
  • Manage the creative implementation of multiple digital marketing projects on Salesforce Marketing Cloud
Skills Used

Email Marketing,Web Development,Copywriting,Web Development,Branding,Marketing Strategy

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

9

ROAS

American West Jewelry

Developed email automations which account for upwards of 50% of total monthly revenue

Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range

Aligned site architecture and content to earn high value keywords for strong organic growth

2,134%

Improved online revenue

On One Studios

The Challenge of of Startup Growth

What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.

Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.

We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:

Understanding the company’s core value proposition and drive.

Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.

Addressing website architecture problems with user-centric best practices.

The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.

Identify competitor SEO strategies to implement off-page SEO tactics.

A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.

0.5

ROAS

Yacht21

They were managing it in house not knowing how to manage the account, barely at 1-1.5x ROAS and was losing money on DTC online store. 

4

CPI

Playform

World wide installs campaign, Various platforms countries and languages

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.