Created custom combinations from existing product line, delivering over $65k in incremental revenue. Increased male customer base from ~10% of total sales to over 40% of sales.

0.49
CPO

Kate Hamilton M.

Mayple Vetted

expert

The Challenge

Gift of the month clubs can be viewed as cheap or low quality gifting options. Clubs Galore had over 40 gourmet gift options but needed to streamline messaging, improve conversion rates and attract a customer base beyond Christmas and Father's Day.

The Process

I was brought on by the investing VC firm to drive EBITA and establish a solid, year round customer base that would make the previously family owned business as attractive as possible for resale. We started with basic paid search campaign refinements and quickly moved through a full site redesign, search engine optimization, digital campaign expansion and product bundling to increase average order value.

The Solution

Created custom combinations from existing product line, delivering over $65k in incremental revenue. Increased male customer base from ~10% of total sales to over 40% of sales.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Branding,Content Marketing,Marketing Strategy,SEO,Web Development

Industry

Food & Drink

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