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Created custom combinations from existing product line, delivering over $65k in incremental revenue. Increased male customer base from ~10% of total sales to over 40% of sales.
Gift of the month clubs can be viewed as cheap or low quality gifting options. Clubs Galore had over 40 gourmet gift options but needed to streamline messaging, improve conversion rates and attract a customer base beyond Christmas and Father's Day.
I was brought on by the investing VC firm to drive EBITA and establish a solid, year round customer base that would make the previously family owned business as attractive as possible for resale. We started with basic paid search campaign refinements and quickly moved through a full site redesign, search engine optimization, digital campaign expansion and product bundling to increase average order value.
Created custom combinations from existing product line, delivering over $65k in incremental revenue. Increased male customer base from ~10% of total sales to over 40% of sales.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Branding,Content Marketing,Marketing Strategy,SEO,Web Development
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Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.
At Think Influence we were tasked to introduce incard as the new super-app of e-commerce entrepreneurs on their instagram account. We had to re-boot their account with a new strategy emphasizing community, feature benefits, and team.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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