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Created custom combinations from existing product line, delivering over $65k in incremental revenue. Increased male customer base from ~10% of total sales to over 40% of sales.
expert
Gift of the month clubs can be viewed as cheap or low quality gifting options. Clubs Galore had over 40 gourmet gift options but needed to streamline messaging, improve conversion rates and attract a customer base beyond Christmas and Father's Day.
I was brought on by the investing VC firm to drive EBITA and establish a solid, year round customer base that would make the previously family owned business as attractive as possible for resale. We started with basic paid search campaign refinements and quickly moved through a full site redesign, search engine optimization, digital campaign expansion and product bundling to increase average order value.
Created custom combinations from existing product line, delivering over $65k in incremental revenue. Increased male customer base from ~10% of total sales to over 40% of sales.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Branding,Content Marketing,Marketing Strategy,SEO,Web Development
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OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.
This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
We started work with Timber Joinery Perth, a local Perth-based business bespoke timber furniture, doors, windows and joinery, soon after they had launched in the market.
As a fresh new brand in the market, they started with no sales pipeline and needed a way to find new customers at scale, and quick.
