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Created custom combinations from existing product line, delivering over $65k in incremental revenue. Increased male customer base from ~10% of total sales to over 40% of sales.
Gift of the month clubs can be viewed as cheap or low quality gifting options. Clubs Galore had over 40 gourmet gift options but needed to streamline messaging, improve conversion rates and attract a customer base beyond Christmas and Father's Day.
I was brought on by the investing VC firm to drive EBITA and establish a solid, year round customer base that would make the previously family owned business as attractive as possible for resale. We started with basic paid search campaign refinements and quickly moved through a full site redesign, search engine optimization, digital campaign expansion and product bundling to increase average order value.
Created custom combinations from existing product line, delivering over $65k in incremental revenue. Increased male customer base from ~10% of total sales to over 40% of sales.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Branding,Content Marketing,Marketing Strategy,SEO,Web Development
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I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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