Conversion rate optimization and SEO primarily for this client. Digital advertising used to fill gaps in rankings and generate qualified leads for services.
Client enjoys very high rankings for local listings in hardware and lumber which is the primary category.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy,SEO,Web Development,Web Development
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Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.