
Successfully drove 30% more registrations than target while consistently reducing campaign CPA through media and creative optimizations for client throughout the course of the program pre-launch.
Drive Course Registration and Book Sales for the Get Out of Your Own Way Program .
Led Paid Social strategy leveraging Facebook Ads to drive registration for high ticket course
Successfully drove 30% more registrations than target while consistently reducing campaign CPA through media and creative optimizations for client throughout the course of the program pre-launch.
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Education
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Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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