
Successfully drove 30% more registrations than target while consistently reducing campaign CPA through media and creative optimizations for client throughout the course of the program pre-launch.
Drive Course Registration and Book Sales for the Get Out of Your Own Way Program .
Led Paid Social strategy leveraging Facebook Ads to drive registration for high ticket course
Successfully drove 30% more registrations than target while consistently reducing campaign CPA through media and creative optimizations for client throughout the course of the program pre-launch.
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.