When this client came to us, he wanted his videos edited into a montage each week. At the time, I didn't have a resource to help him with it, but through some hard work, we were able to find a solution for him that works. Currently, he looks forward to see what we come up each week!

I was the head of marketing for Tailor Brands, and I joined the startup day 0. Tailor is an automated logo design tool - you come to Tailor, enter some information about your brand, and we would design a logo instantly. The market didn't exist, so I had to carve out our niche.

They wanted a brand new website that would represent their brand

This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.

The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.