We started with minimal Brand presence and less than $5K in spend. After less than a year, the client was spending $65K with over a 4X ROAS goal.
This was a newer Brand with a ubiquitous product. We looked to ensure profitability and then we worked to scale the account over 11X
We build campaigns based on the conversion funnel and expanded each campaign by using bidding strategies. We used Google Shopping as a major component of growth.
We started with minimal Brand presence and less than $5K in spend. After less than a year, the client was spending $65K with over a 4X ROAS goal.
Google Shopping
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NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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