We started with minimal Brand presence and less than $5K in spend. After less than a year, the client was spending $65K with over a 4X ROAS goal.
This was a newer Brand with a ubiquitous product. We looked to ensure profitability and then we worked to scale the account over 11X
We build campaigns based on the conversion funnel and expanded each campaign by using bidding strategies. We used Google Shopping as a major component of growth.
We started with minimal Brand presence and less than $5K in spend. After less than a year, the client was spending $65K with over a 4X ROAS goal.
Google Shopping
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Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.
This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.