National Cancer Insitute Case Study

The Challenge

NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.

The Process

We conducted staff SEO training, assisted with initial keyword research, and completed an SEO audit (later an SEO competitive audit). During the initial SEO audit, we recommended that they adjust their dynamic clinical trial results to create optimized landing pages to match the current search volume, which focused on cancer clinical trials by cancer type.

The Solution

The site saw a 79% increase in the total number of clinical trial-related keywords.

Website

https://www.cancer.gov

Skills Used

Other

Industry

Nonprofit & Government

Results by the numbers

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