DigiCom was brought on to launch Merit beauty for the first 3 month before brining back in house to leverage of growth and performance marketing backgrounds to see expedited success.

Limited ressources, getting creatives for ads, working with a poor web agency

The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.

Sennheiser had a small marketing budget as their online store in Asia was just built with Singapore as their test market. The challenge ahead was to help scale their online revenue through growth marketing.