Three weeks after launching these new ads simultaneously on TikTok and on Facebook, we learned three key lessons:


  1. User-Generated Content is a great idea.
  2. TikTok Ads are a great idea.
  3. User-Generated Content on TikTok is a game changer.


If you’ll recall, our baseline was a 0.43x ROAS from October - December of 2021 (Q4). 


With that in mind, here’s where we stand after three weeks:



  • Baseline (October - December 2021)
  • 0.43x ROAS



  • Facebook Ads + UGC (All UGC Ads)
  • 0.96x ROAS


  • (+123% | 2.23x)
  • TikTok Ads + UGC (All UGC Ads)
  • 2.10x ROAS
  • (+388% | 4.88x)
  • TikTok + UGC (Top UGC Ad)
  • 2.34x ROAS


  • (+444% | 5.44x)


4
ROAS

Left Coast Agency

Mayple Vetted

agency

The Challenge

How We Increased ROAS by over 400% for a B2C Client through UGC and TikTok


<span class="ql-cursor"></span>When the average consumer thinks about socks, the response is usually somewhat neutral - they’re socks.


When we were introduced to diabetic sock company “Circufiber” in 2021, however, we knew they had something more than that.


That being said, despite creating a truly impactful product, they were still faced with a business problem common among many other small businesses across the country - growth.



The Process

In order to tackle the last remaining goal here, we decided to activate a channel that we had been exploring for several months at that point - TikTok.


Given that it’s a digital advertising platform, TikTok Ads inherently has some baseline similarity with Facebook Ads - though we quickly realized that the platform was fundamentally different in a lot of very powerful ways.


For one, there’s a ton of data not only on what interests users have, but how recently they’ve engaged with that type of content - adding additional layers of validity that you’re engaging with the exact audience you’re looking to connect with.


More importantly, however, is the fundamental nature of the platform itself:


  1. Fast-paced content from authentic, relatable voices.


  1. Full-screen visuals with a single, edge-to-edge focus.

  2. A focus on content discovery - not just delivering updates from the creators a user follows.


With this in mind, we were now in a strong position to deliver value to our client given that we had:


  1. The right ingredients (User-Generated Content)

  2. The right channel (TikTok)

At this point, it’s a matter of testing, learning and scaling.


Second goal of 2022? Check.



The Solution

Three weeks after launching these new ads simultaneously on TikTok and on Facebook, we learned three key lessons:


  1. User-Generated Content is a great idea.
  2. TikTok Ads are a great idea.
  3. User-Generated Content on TikTok is a game changer.


If you’ll recall, our baseline was a 0.43x ROAS from October - December of 2021 (Q4). 


With that in mind, here’s where we stand after three weeks:



  • Baseline (October - December 2021)
  • 0.43x ROAS



  • Facebook Ads + UGC (All UGC Ads)
  • 0.96x ROAS


  • (+123% | 2.23x)
  • TikTok Ads + UGC (All UGC Ads)
  • 2.10x ROAS
  • (+388% | 4.88x)
  • TikTok + UGC (Top UGC Ad)
  • 2.34x ROAS


  • (+444% | 5.44x)


Skills Used

Paid Ads,Paid Ads

Industry

Technology

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.7

CPO

The PharmPet Co (B2C Pet Product Reseller)

Reduce Cost Per Sale for pet accessories and medication reseller.

3

ROAS

PetO Pet Supplies

PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.


The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.


I joined the account to drive the account strategy and lift campaign performance.



5

ROAS

Veronica M Apparel

Veronica M is a Los Angeles-based women’s fashion brand specializing in boho maxi dresses and jumpsuits. They had a successful wholesale business, but no ecommerce website.  I was contracted to launch their ecommerce business, grow their following, and create a new profit center for their company.

2.75

ROAS

Bloc Shop

With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.


They came to us for Google, Facebook and Instagram Ads.