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Three weeks after launching these new ads simultaneously on TikTok and on Facebook, we learned three key lessons:
If you’ll recall, our baseline was a 0.43x ROAS from October - December of 2021 (Q4).
With that in mind, here’s where we stand after three weeks:
How We Increased ROAS by over 400% for a B2C Client through UGC and TikTok
<span class="ql-cursor"></span>When the average consumer thinks about socks, the response is usually somewhat neutral - they’re socks.
When we were introduced to diabetic sock company “Circufiber” in 2021, however, we knew they had something more than that.
That being said, despite creating a truly impactful product, they were still faced with a business problem common among many other small businesses across the country - growth.
In order to tackle the last remaining goal here, we decided to activate a channel that we had been exploring for several months at that point - TikTok.
Given that it’s a digital advertising platform, TikTok Ads inherently has some baseline similarity with Facebook Ads - though we quickly realized that the platform was fundamentally different in a lot of very powerful ways.
For one, there’s a ton of data not only on what interests users have, but how recently they’ve engaged with that type of content - adding additional layers of validity that you’re engaging with the exact audience you’re looking to connect with.
More importantly, however, is the fundamental nature of the platform itself:
With this in mind, we were now in a strong position to deliver value to our client given that we had:
At this point, it’s a matter of testing, learning and scaling.
Second goal of 2022? Check.
Three weeks after launching these new ads simultaneously on TikTok and on Facebook, we learned three key lessons:
If you’ll recall, our baseline was a 0.43x ROAS from October - December of 2021 (Q4).
With that in mind, here’s where we stand after three weeks:
Paid Ads,Paid Ads
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We started work with Timber Joinery Perth, a local Perth-based business bespoke timber furniture, doors, windows and joinery, soon after they had launched in the market.
As a fresh new brand in the market, they started with no sales pipeline and needed a way to find new customers at scale, and quick.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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