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Three weeks after launching these new ads simultaneously on TikTok and on Facebook, we learned three key lessons:
If you’ll recall, our baseline was a 0.43x ROAS from October - December of 2021 (Q4).
With that in mind, here’s where we stand after three weeks:
How We Increased ROAS by over 400% for a B2C Client through UGC and TikTok
<span class="ql-cursor"></span>When the average consumer thinks about socks, the response is usually somewhat neutral - they’re socks.
When we were introduced to diabetic sock company “Circufiber” in 2021, however, we knew they had something more than that.
That being said, despite creating a truly impactful product, they were still faced with a business problem common among many other small businesses across the country - growth.
In order to tackle the last remaining goal here, we decided to activate a channel that we had been exploring for several months at that point - TikTok.
Given that it’s a digital advertising platform, TikTok Ads inherently has some baseline similarity with Facebook Ads - though we quickly realized that the platform was fundamentally different in a lot of very powerful ways.
For one, there’s a ton of data not only on what interests users have, but how recently they’ve engaged with that type of content - adding additional layers of validity that you’re engaging with the exact audience you’re looking to connect with.
More importantly, however, is the fundamental nature of the platform itself:
With this in mind, we were now in a strong position to deliver value to our client given that we had:
At this point, it’s a matter of testing, learning and scaling.
Second goal of 2022? Check.
Three weeks after launching these new ads simultaneously on TikTok and on Facebook, we learned three key lessons:
If you’ll recall, our baseline was a 0.43x ROAS from October - December of 2021 (Q4).
With that in mind, here’s where we stand after three weeks:
Paid Ads,Paid Ads
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As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
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Lead Generation Landing Page.
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