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Three weeks after launching these new ads simultaneously on TikTok and on Facebook, we learned three key lessons:
If you’ll recall, our baseline was a 0.43x ROAS from October - December of 2021 (Q4).
With that in mind, here’s where we stand after three weeks:
How We Increased ROAS by over 400% for a B2C Client through UGC and TikTok
<span class="ql-cursor"></span>When the average consumer thinks about socks, the response is usually somewhat neutral - they’re socks.
When we were introduced to diabetic sock company “Circufiber” in 2021, however, we knew they had something more than that.
That being said, despite creating a truly impactful product, they were still faced with a business problem common among many other small businesses across the country - growth.
In order to tackle the last remaining goal here, we decided to activate a channel that we had been exploring for several months at that point - TikTok.
Given that it’s a digital advertising platform, TikTok Ads inherently has some baseline similarity with Facebook Ads - though we quickly realized that the platform was fundamentally different in a lot of very powerful ways.
For one, there’s a ton of data not only on what interests users have, but how recently they’ve engaged with that type of content - adding additional layers of validity that you’re engaging with the exact audience you’re looking to connect with.
More importantly, however, is the fundamental nature of the platform itself:
With this in mind, we were now in a strong position to deliver value to our client given that we had:
At this point, it’s a matter of testing, learning and scaling.
Second goal of 2022? Check.
Three weeks after launching these new ads simultaneously on TikTok and on Facebook, we learned three key lessons:
If you’ll recall, our baseline was a 0.43x ROAS from October - December of 2021 (Q4).
With that in mind, here’s where we stand after three weeks:
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Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .
This ecommerce swimwear company was looking to build their presence and drive online sales across North America. With some brand recognition generated through their work with Influencers they were looking to move beyond branded search campaigns to establish a predictable, consistent funnel strategy that could be used to support new product releases and their push into Activewear.
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Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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