By meticulously testing different sample sets of creative, we found that a specific audience and product match was a very highly profitable match. We then scaled our marketing efforts to drive up registrations and we increased ROAS by 60%. The client remains very happy with my services.

0.6
ROAS

The Challenge

Warp Academy was relaunching a paid course subscription model for their premium courses and needed to break through the ultra competitive world of online music education.

The Process

I created a marketing plan that deeply segmented core audiences for Warp Academy. I then build sales funnels for each key audience segment and used data-driven analysis to pick the media channels that would deliver the most personalized ad messaging—while ensure the cost per customer acquisition was kept as low as possible.

The Solution

By meticulously testing different sample sets of creative, we found that a specific audience and product match was a very highly profitable match. We then scaled our marketing efforts to drive up registrations and we increased ROAS by 60%. The client remains very happy with my services.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Web Development,Paid Ads

Industry

Education

Results by the numbers

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