
By meticulously testing different sample sets of creative, we found that a specific audience and product match was a very highly profitable match. We then scaled our marketing efforts to drive up registrations and we increased ROAS by 60%. The client remains very happy with my services.
Warp Academy was relaunching a paid course subscription model for their premium courses and needed to break through the ultra competitive world of online music education.
I created a marketing plan that deeply segmented core audiences for Warp Academy. I then build sales funnels for each key audience segment and used data-driven analysis to pick the media channels that would deliver the most personalized ad messaging—while ensure the cost per customer acquisition was kept as low as possible.
By meticulously testing different sample sets of creative, we found that a specific audience and product match was a very highly profitable match. We then scaled our marketing efforts to drive up registrations and we increased ROAS by 60%. The client remains very happy with my services.
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I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.