Overall CAC was reduced by 53% by optimizing each of the channels and creating the right messaging for each step of the customer journey.
The cost of acquisition through paid channels was higher than desired.
I analyzed the creative ad campaigns and data for each including return on ad spend (ROAS), customer acquisition costs (CAC).
Overall CAC was reduced by 53% by optimizing each of the channels and creating the right messaging for each step of the customer journey.
CRO,Copywriting,Paid Ads,Paid Ads,Paid Ads
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In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.