Overall CAC was reduced by 53% by optimizing each of the channels and creating the right messaging for each step of the customer journey.

0.53
CPO

The Challenge

The cost of acquisition through paid channels was higher than desired.

The Process

I analyzed the creative ad campaigns and data for each including return on ad spend (ROAS), customer acquisition costs (CAC).

The Solution

Overall CAC was reduced by 53% by optimizing each of the channels and creating the right messaging for each step of the customer journey.

Skills Used

CRO,Copywriting,Paid Ads,Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

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