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Now spending over $3k per month and making in sales $12k - $15k on average.
We started with just Facebook where I started with remarketing ads and have kept those going and then started running Google Ads both search and shopping with a small budget of $20 per day and now over a year later spending over $87 per day.
Tested a wide variety of remarketing audiences on Facebook including past 30 day visitors and 30 day Instagram engagers. Started off slow with Google and have been scaling as I see results. I created a smart shopping campaign as well with a strong image and video and have scaled the budget slowly from $20 per day to $50 per day. We also added additional carousel lifestyle Facebook Ads for remarketing which has also done very well.
Now spending over $3k per month and making in sales $12k - $15k on average.
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
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