Now spending over $3k per month and making in sales $12k - $15k on average.
We started with just Facebook where I started with remarketing ads and have kept those going and then started running Google Ads both search and shopping with a small budget of $20 per day and now over a year later spending over $87 per day.
Tested a wide variety of remarketing audiences on Facebook including past 30 day visitors and 30 day Instagram engagers. Started off slow with Google and have been scaling as I see results. I created a smart shopping campaign as well with a strong image and video and have scaled the budget slowly from $20 per day to $50 per day. We also added additional carousel lifestyle Facebook Ads for remarketing which has also done very well.
Now spending over $3k per month and making in sales $12k - $15k on average.
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
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