
We have been able to find different audience niche and creatives to help increase their brand awareness and subscriptions.
Increase monthly subscription box purchases of baby clothing
I currently handle the Facebook Ads strategy and will soon be working on Google Ads. Their objectives is to increase subscribers to their monthly subscription box. They had very little data from before so we were almost starting from scratch.
We have been able to find different audience niche and creatives to help increase their brand awareness and subscriptions.
Paid Ads,Paid Ads
Baby
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The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.

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