Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.

Create a campaign to highlight their impact on the recycling industry and create an awareness campaign for lead generation. The challenge was to illustrate the urgency of switching their belting technology that is more aligned with the recycling industry's goals.

The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.

Scale Brand at a 4x ROAS