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The results were amazing. The market fit was instant. I scaled the shop to the moon from the very beginning up to 7K a day in ad spend (My own money).
It was a 1 product store and very seasonal, so when winter finished, I moved on to another store.
I had never sold shoes before but I saw an opportunity in the Vegan boot market (trending at that moment) so I created a Drop-shipping Store targeting the Spanish market.
I started by using high-quality pictures from the supplier and started running ads in Meta.
The results were amazing. The market fit was instant. I scaled the shop to the moon from the very beginning up to 7K a day in ad spend (My own money).
It was a 1 product store and very seasonal, so when winter finished, I moved on to another store.
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The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
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