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The results were amazing. The market fit was instant. I scaled the shop to the moon from the very beginning up to 7K a day in ad spend (My own money).
It was a 1 product store and very seasonal, so when winter finished, I moved on to another store.
I had never sold shoes before but I saw an opportunity in the Vegan boot market (trending at that moment) so I created a Drop-shipping Store targeting the Spanish market.
I started by using high-quality pictures from the supplier and started running ads in Meta.
The results were amazing. The market fit was instant. I scaled the shop to the moon from the very beginning up to 7K a day in ad spend (My own money).
It was a 1 product store and very seasonal, so when winter finished, I moved on to another store.
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Golden Goose is a recognized European shoe brand that is creating new campaigns for the American market. They were looking for a local TikTok video expert to help them create impactfully TikTok trends
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
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