
The results were amazing. The market fit was instant. I scaled the shop to the moon from the very beginning up to 7K a day in ad spend (My own money).
It was a 1 product store and very seasonal, so when winter finished, I moved on to another store.
I had never sold shoes before but I saw an opportunity in the Vegan boot market (trending at that moment) so I created a Drop-shipping Store targeting the Spanish market.
I started by using high-quality pictures from the supplier and started running ads in Meta.
The results were amazing. The market fit was instant. I scaled the shop to the moon from the very beginning up to 7K a day in ad spend (My own money).
It was a 1 product store and very seasonal, so when winter finished, I moved on to another store.
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

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