Launching content campaign based on really accurate Data which started delivering relevant leads , after several Ad Campaign trials on Facebook and LinkedIn
expert
Building B2B Digital strategy and execution plan of a new startup HRtech Solution. Researching the industry ecosystem clients needs and pain points, Competitors.
Discovering the accurate tone of voice that will influence the very small target audience through performance and content strategy.
I started working with the startup in its early stages looking for a proof of concept in order to expand and get funding to continue develop their solution and expand its abilities.
Launching content campaign based on really accurate Data which started delivering relevant leads , after several Ad Campaign trials on Facebook and LinkedIn
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Copywriting,Content Marketing,Web Development,Email Marketing,Web Development,Other,Marketing Strategy
Technology
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This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
