
Launching content campaign based on really accurate Data which started delivering relevant leads , after several Ad Campaign trials on Facebook and LinkedIn
Building B2B Digital strategy and execution plan of a new startup HRtech Solution. Researching the industry ecosystem clients needs and pain points, Competitors.
Discovering the accurate tone of voice that will influence the very small target audience through performance and content strategy.
I started working with the startup in its early stages looking for a proof of concept in order to expand and get funding to continue develop their solution and expand its abilities.
Launching content campaign based on really accurate Data which started delivering relevant leads , after several Ad Campaign trials on Facebook and LinkedIn
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Copywriting,Content Marketing,Web Development,Email Marketing,Web Development,Other,Marketing Strategy
Technology
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The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.