Launching content campaign based on really accurate Data which started delivering relevant leads , after several Ad Campaign trials on Facebook and LinkedIn

The Challenge

Building B2B Digital strategy and execution plan of a new startup HRtech Solution. Researching the industry ecosystem clients needs and pain points, Competitors.

Discovering the accurate tone of voice that will influence the very small target audience through performance and content strategy.

The Process

I started working with the startup in its early stages looking for a proof of concept in order to expand and get funding to continue develop their solution and expand its abilities.

The Solution

Launching content campaign based on really accurate Data which started delivering relevant leads , after several Ad Campaign trials on Facebook and LinkedIn

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Copywriting,Content Marketing,Web Development,Email Marketing,Web Development,Other,Marketing Strategy

Industry

Technology

Results by the numbers

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HOW AN E-COMMERCE STORE GENERATED 1,553 PURCHASES IN UNDER 3 MONTHS WITH A 683.47% RETURN ON AD SPEND


GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.


COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


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Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOLUTION

Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

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