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We accomplished our goal and they now dominate Google as the #1 dumpster rental company in the US. We've been able to increase their organic traffic by over 500% nationwide, and we keep working on decreasing the CPC's while increasing our impression share. Oor quality score is extremely high thanks to the website we developed and the ads we created.
Their goal was to become #1 nationwide in dumpster rentals. They subcontract their services which meant that our goal per acquisition had to be extremely low in order for them to be profitable.
We helped them achieve their goal and we took charge of absolutely everything. From helping them choose a name to creating their logo, designing their website, working on SEO, PPC, and Social Media. We also were responsible for coming up with the strategy which has made them so successful. We made sure to have the best possible website and come up with some beautiful ads to guarantee a high CTR and low CPC's, which of course we were able to accomplish. They have become #1 nationwide and we are still growing.
We accomplished our goal and they now dominate Google as the #1 dumpster rental company in the US. We've been able to increase their organic traffic by over 500% nationwide, and we keep working on decreasing the CPC's while increasing our impression share. Oor quality score is extremely high thanks to the website we developed and the ads we created.
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Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
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