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We accomplished our goal and they now dominate Google as the #1 dumpster rental company in the US. We've been able to increase their organic traffic by over 500% nationwide, and we keep working on decreasing the CPC's while increasing our impression share. Oor quality score is extremely high thanks to the website we developed and the ads we created.
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Their goal was to become #1 nationwide in dumpster rentals. They subcontract their services which meant that our goal per acquisition had to be extremely low in order for them to be profitable.
We helped them achieve their goal and we took charge of absolutely everything. From helping them choose a name to creating their logo, designing their website, working on SEO, PPC, and Social Media. We also were responsible for coming up with the strategy which has made them so successful. We made sure to have the best possible website and come up with some beautiful ads to guarantee a high CTR and low CPC's, which of course we were able to accomplish. They have become #1 nationwide and we are still growing.
We accomplished our goal and they now dominate Google as the #1 dumpster rental company in the US. We've been able to increase their organic traffic by over 500% nationwide, and we keep working on decreasing the CPC's while increasing our impression share. Oor quality score is extremely high thanks to the website we developed and the ads we created.
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
