In the first month, we reduced CPA nearly 40% from $60 down to $37 (see screenshots). This allowed us to further increase TOF budget and acquire customers more quickly.

0.35
CPO

The Challenge

Reduce ACOS/CPA.

The Process

You can't scale and reduce CPA without a strict testing system and creative process to bring CPA down.


We implemented our 3-Phase Single Variable Split Testing approach with creative testing, audience testing and scaling in order to reduce CPA and scale spend up greater than $100k+ per month.

The Solution

In the first month, we reduced CPA nearly 40% from $60 down to $37 (see screenshots). This allowed us to further increase TOF budget and acquire customers more quickly.

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

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