In the first month, we reduced CPA nearly 40% from $60 down to $37 (see screenshots). This allowed us to further increase TOF budget and acquire customers more quickly.
Reduce ACOS/CPA.
You can't scale and reduce CPA without a strict testing system and creative process to bring CPA down.
We implemented our 3-Phase Single Variable Split Testing approach with creative testing, audience testing and scaling in order to reduce CPA and scale spend up greater than $100k+ per month.
In the first month, we reduced CPA nearly 40% from $60 down to $37 (see screenshots). This allowed us to further increase TOF budget and acquire customers more quickly.
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