In the first month, we reduced CPA nearly 40% from $60 down to $37 (see screenshots). This allowed us to further increase TOF budget and acquire customers more quickly.
Reduce ACOS/CPA.
You can't scale and reduce CPA without a strict testing system and creative process to bring CPA down.
We implemented our 3-Phase Single Variable Split Testing approach with creative testing, audience testing and scaling in order to reduce CPA and scale spend up greater than $100k+ per month.
In the first month, we reduced CPA nearly 40% from $60 down to $37 (see screenshots). This allowed us to further increase TOF budget and acquire customers more quickly.
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.