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This campaign was hailed as a herculean effort by the entire Bank of America Marketing Division. Increasing internal engagement by an astounding 800%.
Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.
A new, unique approached had to be created to cut through to their seasoned sales force. The creative challenged Bank Of America mortgage loan officers to take their game to the next level and empowered them with the tools and tips they needed to be super successful. Capitalizing on the steady stream of blockbuster superhero movies in theaters and on television at the time, we created a hero-theme campaign calling on the MLOs to unleash their inner superheroes. Various marketing material such as collectable comic book-style brochures, mouse pads and screen-savers were delivered each week in boxes they had to be "ripped" open. Adding to the excitement.
This campaign was hailed as a herculean effort by the entire Bank of America Marketing Division. Increasing internal engagement by an astounding 800%.
Branding,Branding,Marketing Strategy
Finance
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A fashion film and stills showing the heart of the amazing Mulias Swim brand. Inspired by the essence and main inspiration of the Mulias brand. Mulias – meaning noble and majestic. Empowering women of all ethnicities and body types.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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