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This campaign was hailed as a herculean effort by the entire Bank of America Marketing Division. Increasing internal engagement by an astounding 800%.
Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.
A new, unique approached had to be created to cut through to their seasoned sales force. The creative challenged Bank Of America mortgage loan officers to take their game to the next level and empowered them with the tools and tips they needed to be super successful. Capitalizing on the steady stream of blockbuster superhero movies in theaters and on television at the time, we created a hero-theme campaign calling on the MLOs to unleash their inner superheroes. Various marketing material such as collectable comic book-style brochures, mouse pads and screen-savers were delivered each week in boxes they had to be "ripped" open. Adding to the excitement.
This campaign was hailed as a herculean effort by the entire Bank of America Marketing Division. Increasing internal engagement by an astounding 800%.
Branding,Branding,Marketing Strategy
Finance
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Create and AI assist with a human touch that can deliver enterprise-grade conversational AI for an extremely specific Industry, wind power in open waters. Use the AI assistance en congresses and exhibitions as a point of gathering and sharing delicate info with invitees.
The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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