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This campaign was hailed as a herculean effort by the entire Bank of America Marketing Division. Increasing internal engagement by an astounding 800%.
Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.
A new, unique approached had to be created to cut through to their seasoned sales force. The creative challenged Bank Of America mortgage loan officers to take their game to the next level and empowered them with the tools and tips they needed to be super successful. Capitalizing on the steady stream of blockbuster superhero movies in theaters and on television at the time, we created a hero-theme campaign calling on the MLOs to unleash their inner superheroes. Various marketing material such as collectable comic book-style brochures, mouse pads and screen-savers were delivered each week in boxes they had to be "ripped" open. Adding to the excitement.
This campaign was hailed as a herculean effort by the entire Bank of America Marketing Division. Increasing internal engagement by an astounding 800%.
Branding,Branding,Marketing Strategy
Finance
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Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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