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I achieved sales in just the first few weeks alone for the new product line. I began to show a consistent pipeline of activity around the latest web and SEO artifacts, with weekly orders flowing in from target audiences.
We instrumented all conversion tracking and implemented all data collection, KPIs, and reporting around new assets and funnels that came from them.
The engagement ended when the client decided to sell/merge with another company that had no use for the Millenial moms segment or products.
This brand hired me to implement a strategy around reaching a particular audience, Millennial moms, with eco-safe, non-toxic home cleaners safe to use around kids and pets.
The challenge with this customer was a total lack of any data collection, audiences, or other audience-specific info, so all development of SEO had to focus on the market as if it were 100% new.
As well, the company leadership possessed a complete lack of any knowledge of SEO, SEM, or other digital marketing methodologies, so it was in part a strategy and tactics implementation but also an educational process as well.
Since this was a "ground-up" campaign, our process was:
I achieved sales in just the first few weeks alone for the new product line. I began to show a consistent pipeline of activity around the latest web and SEO artifacts, with weekly orders flowing in from target audiences.
We instrumented all conversion tracking and implemented all data collection, KPIs, and reporting around new assets and funnels that came from them.
The engagement ended when the client decided to sell/merge with another company that had no use for the Millenial moms segment or products.
SEO,CRO,Paid Ads
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