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I achieved sales in just the first few weeks alone for the new product line. I began to show a consistent pipeline of activity around the latest web and SEO artifacts, with weekly orders flowing in from target audiences.
We instrumented all conversion tracking and implemented all data collection, KPIs, and reporting around new assets and funnels that came from them.
The engagement ended when the client decided to sell/merge with another company that had no use for the Millenial moms segment or products.
This brand hired me to implement a strategy around reaching a particular audience, Millennial moms, with eco-safe, non-toxic home cleaners safe to use around kids and pets.
The challenge with this customer was a total lack of any data collection, audiences, or other audience-specific info, so all development of SEO had to focus on the market as if it were 100% new.
As well, the company leadership possessed a complete lack of any knowledge of SEO, SEM, or other digital marketing methodologies, so it was in part a strategy and tactics implementation but also an educational process as well.
Since this was a "ground-up" campaign, our process was:
I achieved sales in just the first few weeks alone for the new product line. I began to show a consistent pipeline of activity around the latest web and SEO artifacts, with weekly orders flowing in from target audiences.
We instrumented all conversion tracking and implemented all data collection, KPIs, and reporting around new assets and funnels that came from them.
The engagement ended when the client decided to sell/merge with another company that had no use for the Millenial moms segment or products.
SEO,CRO,Paid Ads
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.
Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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