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In just two months, this new account gained over 28.4k followers and over 1.5M views, all organically. This visibility also helped eezly acquire over 435 new users for their grocery comparison feature.
Grow a community of followers that want to save on their groceries in a unique and original way.
I was responsible for developing the content strategy to grow a community on TikTok for eezly.quebec, which compares food item prices between grocery stores. I used the expertise and knowledge that I gained from the previous business account I grew, eezly.com, to create a successful content strategy for this brand.
In just two months, this new account gained over 28.4k followers and over 1.5M views, all organically. This visibility also helped eezly acquire over 435 new users for their grocery comparison feature.
Other,Content Marketing,Marketing Strategy,Social Media Management,Other
Food & Drink
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Build a social media presence, build trust in their audience and establish the business as a leader in their field.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
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