eos needed help driving organic traffic to their products in order to increase sales from that channel. The cosmetic/beauty industry is a highly competitive space and they also sold their product on partner sites so we needed to compete without cannibalizing their partners listings.

We started with running a technical site audit. This allowed for us to make fixes to the site and lay a strong foundation for the site to be easy crawled and indexed by search engine crawlers. Through auditing their site and running keyword research we were able to line up quality keywords to their product pages. We then optimized the pages based on our research for each keyword in order to make them competitive and rank higher for the target keyword. We also acquired backlinks to the target pages as on off-page SEO strategy in order to help push the pages even higher.