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We were able to increase both organic traffic and organic conversions to their site while working together.
eos needed help driving organic traffic to their products in order to increase sales from that channel. The cosmetic/beauty industry is a highly competitive space and they also sold their product on partner sites so we needed to compete without cannibalizing their partners listings.
We started with running a technical site audit. This allowed for us to make fixes to the site and lay a strong foundation for the site to be easy crawled and indexed by search engine crawlers. Through auditing their site and running keyword research we were able to line up quality keywords to their product pages. We then optimized the pages based on our research for each keyword in order to make them competitive and rank higher for the target keyword. We also acquired backlinks to the target pages as on off-page SEO strategy in order to help push the pages even higher.
We were able to increase both organic traffic and organic conversions to their site while working together.
SEO,Content Marketing,Other
Beauty
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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