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We were able to get traffic at about $.75 which is 90% lower than Google. We tracked 10 conversions in the first month.
expert
B2B-Education classes. This industry is very niche and the keywords are expensive. There isnt much Bottom of Funnel traffic.
We worked on several campaigns to get highly targeted traffic. We also utilized Microsoft as an engine due to lower cost per clicks. We created Brand, Competitor and Non Branded campaigns.
We were able to get traffic at about $.75 which is 90% lower than Google. We tracked 10 conversions in the first month.
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Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.
Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
