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We were able to get traffic at about $.75 which is 90% lower than Google. We tracked 10 conversions in the first month.
B2B-Education classes. This industry is very niche and the keywords are expensive. There isnt much Bottom of Funnel traffic.
We worked on several campaigns to get highly targeted traffic. We also utilized Microsoft as an engine due to lower cost per clicks. We created Brand, Competitor and Non Branded campaigns.
We were able to get traffic at about $.75 which is 90% lower than Google. We tracked 10 conversions in the first month.
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
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