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We were able to get traffic at about $.75 which is 90% lower than Google. We tracked 10 conversions in the first month.
B2B-Education classes. This industry is very niche and the keywords are expensive. There isnt much Bottom of Funnel traffic.
We worked on several campaigns to get highly targeted traffic. We also utilized Microsoft as an engine due to lower cost per clicks. We created Brand, Competitor and Non Branded campaigns.
We were able to get traffic at about $.75 which is 90% lower than Google. We tracked 10 conversions in the first month.
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We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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