
We were able to get traffic at about $.75 which is 90% lower than Google. We tracked 10 conversions in the first month.
B2B-Education classes. This industry is very niche and the keywords are expensive. There isnt much Bottom of Funnel traffic.
We worked on several campaigns to get highly targeted traffic. We also utilized Microsoft as an engine due to lower cost per clicks. We created Brand, Competitor and Non Branded campaigns.
We were able to get traffic at about $.75 which is 90% lower than Google. We tracked 10 conversions in the first month.
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The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.

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