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+253.13% Increase in Conversions
Within a few months, we saw a continual month-on-month growth in conversions.
Comparing the start and end date of our campaign, conversion rate had increased by 189.19%.
-51.43% Decrease in Cost Per Conversion
Evolution Laser Clinic's cost per conversion decreased exponentially after refining several of their Google Ads targeting attributes to produce the best return on investment.
While Evolution Laser Clinic had worked with an agency previously, they were not nearly achieving the results they would have liked from their Google Ads campaigns. After auditing their account, I discovered a basic Google Ads set-up that lacked ‘intent’ targeting and poorly tracked conversions. I had proposed the following;
The biggest issue was the lack of proper tracking which made it difficult to track the accuracy of the campaigns. I had started off first with tracking implementation and then curated a new Google Ads campaign build strategy. Items in the strategy include:
+253.13% Increase in Conversions
Within a few months, we saw a continual month-on-month growth in conversions.
Comparing the start and end date of our campaign, conversion rate had increased by 189.19%.
-51.43% Decrease in Cost Per Conversion
Evolution Laser Clinic's cost per conversion decreased exponentially after refining several of their Google Ads targeting attributes to produce the best return on investment.
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