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+253.13% Increase in Conversions
Within a few months, we saw a continual month-on-month growth in conversions.
Comparing the start and end date of our campaign, conversion rate had increased by 189.19%.
-51.43% Decrease in Cost Per Conversion
Evolution Laser Clinic's cost per conversion decreased exponentially after refining several of their Google Ads targeting attributes to produce the best return on investment.
While Evolution Laser Clinic had worked with an agency previously, they were not nearly achieving the results they would have liked from their Google Ads campaigns. After auditing their account, I discovered a basic Google Ads set-up that lacked ‘intent’ targeting and poorly tracked conversions. I had proposed the following;
The biggest issue was the lack of proper tracking which made it difficult to track the accuracy of the campaigns. I had started off first with tracking implementation and then curated a new Google Ads campaign build strategy. Items in the strategy include:
+253.13% Increase in Conversions
Within a few months, we saw a continual month-on-month growth in conversions.
Comparing the start and end date of our campaign, conversion rate had increased by 189.19%.
-51.43% Decrease in Cost Per Conversion
Evolution Laser Clinic's cost per conversion decreased exponentially after refining several of their Google Ads targeting attributes to produce the best return on investment.
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The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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