Leads from Facebook increased 42%, but more importantly MQLs increased by 125% after focusing spend on MQL producing leads, vs. the least expensive lead on the front end.

0.51
CPO

The Challenge

Adding sophistication to an already successful campaign. The client hired us to get new ideas and strategies around B2B SaaS offering thatand was already working well. Leads were being generated, deals were closing but there was little insight into what was driving quality leads & deals.


Client asked us to scale leads up, bring insight into MQL & SQL leads and how we could acquire better clients at a larger scale and lower cost.


Client also wanted to diversify channels to be less reliant on Facebook Ads.

The Process

Setup more in-depth tracking using Hubspot & GA to identify which leads were turning into MQL & SQLs.


Identified three client avatars - one of which would end up being the most lucrative in terms of deal size when viewed full-funnel.


Tested hooks, headlines & creative amongst 3 different avatars.


Scripted UGC ads, hired talent, conducted shoot and turned into a wide variety of ad creative to Adwords, TikTok & Facebook.


Launched Google AdWords campaigns based on high-intent, bottom-of-funnel searches.

The Solution

Leads from Facebook increased 42%, but more importantly MQLs increased by 125% after focusing spend on MQL producing leads, vs. the least expensive lead on the front end.

Skills Used

Paid Ads,Paid Ads,Web Development

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Top Rank Soccer Academy

University of Valley Forge

The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.

0.5

CPL

Nium

Fintech startup in a saturated market. when we started our cooperation we didn't know exactly who are our customers were, so I worked frequently with the sales team. We had to crack the right (B2B) keywords for the Google campaigns.


American Eagle Outfitters

The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.