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Leads from Facebook increased 42%, but more importantly MQLs increased by 125% after focusing spend on MQL producing leads, vs. the least expensive lead on the front end.
Adding sophistication to an already successful campaign. The client hired us to get new ideas and strategies around B2B SaaS offering thatand was already working well. Leads were being generated, deals were closing but there was little insight into what was driving quality leads & deals.
Client asked us to scale leads up, bring insight into MQL & SQL leads and how we could acquire better clients at a larger scale and lower cost.
Client also wanted to diversify channels to be less reliant on Facebook Ads.
Setup more in-depth tracking using Hubspot & GA to identify which leads were turning into MQL & SQLs.
Identified three client avatars - one of which would end up being the most lucrative in terms of deal size when viewed full-funnel.
Tested hooks, headlines & creative amongst 3 different avatars.
Scripted UGC ads, hired talent, conducted shoot and turned into a wide variety of ad creative to Adwords, TikTok & Facebook.
Launched Google AdWords campaigns based on high-intent, bottom-of-funnel searches.
Leads from Facebook increased 42%, but more importantly MQLs increased by 125% after focusing spend on MQL producing leads, vs. the least expensive lead on the front end.
Paid Ads,Paid Ads,Web Development
Technology
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iProspect Canada wanted to understand and forecast the impact of COVID for a whitepaper they were publishing. The challenge was to forecast what the end of 2020 search trends would look like for a diverse set of ecommerce markets in a COVID and non COIVD scenario.
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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