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Leads from Facebook increased 42%, but more importantly MQLs increased by 125% after focusing spend on MQL producing leads, vs. the least expensive lead on the front end.
Adding sophistication to an already successful campaign. The client hired us to get new ideas and strategies around B2B SaaS offering thatand was already working well. Leads were being generated, deals were closing but there was little insight into what was driving quality leads & deals.
Client asked us to scale leads up, bring insight into MQL & SQL leads and how we could acquire better clients at a larger scale and lower cost.
Client also wanted to diversify channels to be less reliant on Facebook Ads.
Setup more in-depth tracking using Hubspot & GA to identify which leads were turning into MQL & SQLs.
Identified three client avatars - one of which would end up being the most lucrative in terms of deal size when viewed full-funnel.
Tested hooks, headlines & creative amongst 3 different avatars.
Scripted UGC ads, hired talent, conducted shoot and turned into a wide variety of ad creative to Adwords, TikTok & Facebook.
Launched Google AdWords campaigns based on high-intent, bottom-of-funnel searches.
Leads from Facebook increased 42%, but more importantly MQLs increased by 125% after focusing spend on MQL producing leads, vs. the least expensive lead on the front end.
Paid Ads,Paid Ads,Web Development
Technology
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