Leads from Facebook increased 42%, but more importantly MQLs increased by 125% after focusing spend on MQL producing leads, vs. the least expensive lead on the front end.

0.51
CPO

Clicks And Clients Inc

Mayple Vetted

agency

The Challenge

Adding sophistication to an already successful campaign. The client hired us to get new ideas and strategies around B2B SaaS offering thatand was already working well. Leads were being generated, deals were closing but there was little insight into what was driving quality leads & deals.


Client asked us to scale leads up, bring insight into MQL & SQL leads and how we could acquire better clients at a larger scale and lower cost.


Client also wanted to diversify channels to be less reliant on Facebook Ads.

The Process

Setup more in-depth tracking using Hubspot & GA to identify which leads were turning into MQL & SQLs.


Identified three client avatars - one of which would end up being the most lucrative in terms of deal size when viewed full-funnel.


Tested hooks, headlines & creative amongst 3 different avatars.


Scripted UGC ads, hired talent, conducted shoot and turned into a wide variety of ad creative to Adwords, TikTok & Facebook.


Launched Google AdWords campaigns based on high-intent, bottom-of-funnel searches.

The Solution

Leads from Facebook increased 42%, but more importantly MQLs increased by 125% after focusing spend on MQL producing leads, vs. the least expensive lead on the front end.

Skills Used

Paid Ads,Paid Ads,Web Development

Industry

Technology

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

CPO

Trailcraft Cycles

Scaling a little-known kids mountain biking company through digital advertising.


Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.

West Coast University Florida Campus

West Coast University wants to capture live-action shoots showcasing West Coast University's Doral, Florida campus. They need to capture the hands-on programs offered at WCU, student life, and the alumni.

2.5

CPL

Canada Drives

Canada's Fastest-Growing Company in 2016 as Canada Drives ranked #1 in Canadian Business magazines Profit 500 list and was the winner of EY's Entrepreneur of the Year Pacific division’s Fintech category.

Plated

Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.