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Leads from Facebook increased 42%, but more importantly MQLs increased by 125% after focusing spend on MQL producing leads, vs. the least expensive lead on the front end.
Adding sophistication to an already successful campaign. The client hired us to get new ideas and strategies around B2B SaaS offering thatand was already working well. Leads were being generated, deals were closing but there was little insight into what was driving quality leads & deals.
Client asked us to scale leads up, bring insight into MQL & SQL leads and how we could acquire better clients at a larger scale and lower cost.
Client also wanted to diversify channels to be less reliant on Facebook Ads.
Setup more in-depth tracking using Hubspot & GA to identify which leads were turning into MQL & SQLs.
Identified three client avatars - one of which would end up being the most lucrative in terms of deal size when viewed full-funnel.
Tested hooks, headlines & creative amongst 3 different avatars.
Scripted UGC ads, hired talent, conducted shoot and turned into a wide variety of ad creative to Adwords, TikTok & Facebook.
Launched Google AdWords campaigns based on high-intent, bottom-of-funnel searches.
Leads from Facebook increased 42%, but more importantly MQLs increased by 125% after focusing spend on MQL producing leads, vs. the least expensive lead on the front end.
Paid Ads,Paid Ads,Web Development
Technology
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4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.
We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience.
We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.
Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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