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Leads from Facebook increased 42%, but more importantly MQLs increased by 125% after focusing spend on MQL producing leads, vs. the least expensive lead on the front end.
Adding sophistication to an already successful campaign. The client hired us to get new ideas and strategies around B2B SaaS offering thatand was already working well. Leads were being generated, deals were closing but there was little insight into what was driving quality leads & deals.
Client asked us to scale leads up, bring insight into MQL & SQL leads and how we could acquire better clients at a larger scale and lower cost.
Client also wanted to diversify channels to be less reliant on Facebook Ads.
Setup more in-depth tracking using Hubspot & GA to identify which leads were turning into MQL & SQLs.
Identified three client avatars - one of which would end up being the most lucrative in terms of deal size when viewed full-funnel.
Tested hooks, headlines & creative amongst 3 different avatars.
Scripted UGC ads, hired talent, conducted shoot and turned into a wide variety of ad creative to Adwords, TikTok & Facebook.
Launched Google AdWords campaigns based on high-intent, bottom-of-funnel searches.
Leads from Facebook increased 42%, but more importantly MQLs increased by 125% after focusing spend on MQL producing leads, vs. the least expensive lead on the front end.
Paid Ads,Paid Ads,Web Development
Technology
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SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
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The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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