I was able to utilize a full funnel approach with Discovery and YouTube to help continue bolstering awareness alongside our search keyword campaigns to reduce our cost per purchase.


I was able to help set realistic expectations on the campaign level while looking at an overall average account cost per purchase of under $64, down 10% in just a couple of months.

0.1
CPO

Jessica F.

Mayple Vetted

expert

The Challenge

Keeping cost per purchase down in an extremely competitive food delivery space

The Process

The food kit delivery space is extremely competitive and with Keto & meal prep being such a popular diet we had to find ways to really set ourselves apart and help to solve consumer's problems.


We utilized YouTube and discovery to really position how easy the food was to keep our lower funnel campaigns full and remarketing lists active.

The Solution

I was able to utilize a full funnel approach with Discovery and YouTube to help continue bolstering awareness alongside our search keyword campaigns to reduce our cost per purchase.


I was able to help set realistic expectations on the campaign level while looking at an overall average account cost per purchase of under $64, down 10% in just a couple of months.

Skills Used

Paid Ads

Industry

Food & Drink

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