I was able to utilize a full funnel approach with Discovery and YouTube to help continue bolstering awareness alongside our search keyword campaigns to reduce our cost per purchase.


I was able to help set realistic expectations on the campaign level while looking at an overall average account cost per purchase of under $64, down 10% in just a couple of months.

0.1
CPO

The Challenge

Keeping cost per purchase down in an extremely competitive food delivery space

The Process

The food kit delivery space is extremely competitive and with Keto & meal prep being such a popular diet we had to find ways to really set ourselves apart and help to solve consumer's problems.


We utilized YouTube and discovery to really position how easy the food was to keep our lower funnel campaigns full and remarketing lists active.

The Solution

I was able to utilize a full funnel approach with Discovery and YouTube to help continue bolstering awareness alongside our search keyword campaigns to reduce our cost per purchase.


I was able to help set realistic expectations on the campaign level while looking at an overall average account cost per purchase of under $64, down 10% in just a couple of months.

Skills Used

Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Freshly

Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.

Saunders Farm

Capital One

It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.

0.4

CPL

NHL Live

We were selling a streaming service for a sports league. The goal was to leverage the iOS and Google Play App stores to generate large volumes of customers at the start of the new season. 

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.