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I was able to utilize a full funnel approach with Discovery and YouTube to help continue bolstering awareness alongside our search keyword campaigns to reduce our cost per purchase.
I was able to help set realistic expectations on the campaign level while looking at an overall average account cost per purchase of under $64, down 10% in just a couple of months.
Keeping cost per purchase down in an extremely competitive food delivery space
The food kit delivery space is extremely competitive and with Keto & meal prep being such a popular diet we had to find ways to really set ourselves apart and help to solve consumer's problems.
We utilized YouTube and discovery to really position how easy the food was to keep our lower funnel campaigns full and remarketing lists active.
I was able to utilize a full funnel approach with Discovery and YouTube to help continue bolstering awareness alongside our search keyword campaigns to reduce our cost per purchase.
I was able to help set realistic expectations on the campaign level while looking at an overall average account cost per purchase of under $64, down 10% in just a couple of months.
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I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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