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I was able to utilize a full funnel approach with Discovery and YouTube to help continue bolstering awareness alongside our search keyword campaigns to reduce our cost per purchase.
I was able to help set realistic expectations on the campaign level while looking at an overall average account cost per purchase of under $64, down 10% in just a couple of months.
Keeping cost per purchase down in an extremely competitive food delivery space
The food kit delivery space is extremely competitive and with Keto & meal prep being such a popular diet we had to find ways to really set ourselves apart and help to solve consumer's problems.
We utilized YouTube and discovery to really position how easy the food was to keep our lower funnel campaigns full and remarketing lists active.
I was able to utilize a full funnel approach with Discovery and YouTube to help continue bolstering awareness alongside our search keyword campaigns to reduce our cost per purchase.
I was able to help set realistic expectations on the campaign level while looking at an overall average account cost per purchase of under $64, down 10% in just a couple of months.
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This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.
Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
Clublender offers on-demand golf club rentals across the US delivered to you. They rent high-end clubs for avid golfers not wanting to go through the hassle of shipping their own clubs with them. We found one of our bigger challenges was people didn't know our product offering even existed. Shipping was also a major cost that had to be dealt with.
My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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