
I was able to utilize a full funnel approach with Discovery and YouTube to help continue bolstering awareness alongside our search keyword campaigns to reduce our cost per purchase.
I was able to help set realistic expectations on the campaign level while looking at an overall average account cost per purchase of under $64, down 10% in just a couple of months.
Keeping cost per purchase down in an extremely competitive food delivery space
The food kit delivery space is extremely competitive and with Keto & meal prep being such a popular diet we had to find ways to really set ourselves apart and help to solve consumer's problems.
We utilized YouTube and discovery to really position how easy the food was to keep our lower funnel campaigns full and remarketing lists active.
I was able to utilize a full funnel approach with Discovery and YouTube to help continue bolstering awareness alongside our search keyword campaigns to reduce our cost per purchase.
I was able to help set realistic expectations on the campaign level while looking at an overall average account cost per purchase of under $64, down 10% in just a couple of months.
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.