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We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.
expert
Maintain a target Cost Per Purchase and ROAS across client's Facebook, Instagram & Tik Tok Ad accounts.
Monthly Budget: $100,000
For this client I advised, created and implemented a full scale paid social media marketing plan including: Growth strategy, ad management, creative design, conversion rate optimization, sales funnel optimization, tracking set up and reporting.
I advertising specific products, focused on what attributes and sales angles for each product converted the best, created the ads, optimized the sales funnel and optimized the ads in the ads manager to achieve the lowest Cost per purchase and highest ROAS.
The improve results I constantly analyzed best performing ads, techniques and sales angles and created new ads with the appropriate iterations to achieve greater results.
We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.
Paid Ads,Paid Ads,CRO,Marketing Strategy,Other
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Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
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