Organic Growth - Brand Awareness
Develop a solid yet flexible digital strategy
Being on top of trends & competitors
Increase online community
Based on analytics, competitors analyses, benchmarks and overall brand's initiatives, I develop a Social Media Marketing Strategy, establish KPIs based on the client's objetives. Once this digital strategy is approved by Client, we start working together in other to meet our objectives. My services include creating a content pipeline, develop an editorial calendar, graphics & reels based on current brand assets, social media managment and analytics.
Content Marketing,Social Media Management,Branding,Marketing Strategy,Branding,Copywriting
Health & Wellness
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.