expert
Organic Growth - Brand Awareness
Develop a solid yet flexible digital strategy
Being on top of trends & competitors
Increase online community
Based on analytics, competitors analyses, benchmarks and overall brand's initiatives, I develop a Social Media Marketing Strategy, establish KPIs based on the client's objetives. Once this digital strategy is approved by Client, we start working together in other to meet our objectives. My services include creating a content pipeline, develop an editorial calendar, graphics & reels based on current brand assets, social media managment and analytics.
Content Marketing,Social Media Management,Branding,Marketing Strategy,Branding,Copywriting
Health & Wellness
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In 2020, the COVID-19 pandemic threw the markets in turmoil, creating a challenging time for State Street Global Advisors to connect with its investor audience. We were looking for a relevant angle to drive awareness and interest around its core mid-cap ETF product and capture sales leads. Our challenge was to do this in a relevant way that would connect with its audience and drive business impact during a very volatile year for the markets.