We have a fantastic app, now how do we get users?

The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.

Gospel Canvas had a targeted niche in the Christian community and was struggling with how to position their art products with paid media.

Improve their CRM activities for existing audience