The client experienced a 200% increase in revenue after the first 6 months, with 50% coming directly from ads. Revenue from Google Ads increased 350% with an 8x return on ad spend, while Facebook Ads increased from 0.4x to 7x return on ad spend.
A luxury jewelry and home furnishings store was looking to expand its online presence. I was hired to improve their Facebook Ads strategy, scale their Google Ads campaigns, and create a winning SEO strategy.
Google Ads:
Facebook Ads:
Search Engine Optimization:
The client experienced a 200% increase in revenue after the first 6 months, with 50% coming directly from ads. Revenue from Google Ads increased 350% with an 8x return on ad spend, while Facebook Ads increased from 0.4x to 7x return on ad spend.
Google Shopping,Paid Ads,SEO,CRO,Paid Ads,Paid Ads,Paid Ads
Style & Fashion
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Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.