Fine Jewelry Company Case Study

The Challenge

A luxury jewelry and home furnishings store was looking to expand its online presence. I was hired to improve their Facebook Ads strategy, scale their Google Ads campaigns, and create a winning SEO strategy.

The Process

Google Ads:

Analyzed historical and competitor data and added bid adjustments, exclusions, new keywords, audiences, extensions, ads, and new campaign formats.
Reorganized unique sets of keywords into their own ad groups with unique, matching ads.
Subsequently, I continuously A/B tested and refined ads, extensions, audiences, keywords, campaign types, and bid adjustments.

Facebook Ads:

Performed isolated A/B testing of 1 variable at a time including image, video, carousel, and GIF ads as well as ad text, headlines, descriptions, and landing pages in order to determine the best option for each element.
Tested ad copy with varying messaging and voice to determine the best fit for the brand.
Provided the client with creative recommendations based on best performing creative and re-engineered existing creative.

Search Engine Optimization:

Determined target keywords based on current and competitor rankings.
Audited and fixed technical errors across the site and improved site speed.
Created new content, an automated metadata formulated and edited page structures in order to better rank for targeted keywords
Acquired backlinks from websites with high domain authority and traffic.
The result was top 5 rankings for a dozen target keywords.

The Solution

The client experienced a 200% increase in revenue after the first 6 months, with 50% coming directly from ads. Revenue from Google Ads increased 350% with an 8x return on ad spend, while Facebook Ads increased from 0.4x to 7x return on ad spend.

Website

http://nda.com

Skills Used

Google Shopping,Paid Ads,SEO,CRO,Paid Ads,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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