The client experienced a 200% increase in revenue after the first 6 months, with 50% coming directly from ads. Revenue from Google Ads increased 350% with an 8x return on ad spend, while Facebook Ads increased from 0.4x to 7x return on ad spend.

3
ROAS

The Challenge

A luxury jewelry and home furnishings store was looking to expand its online presence. I was hired to improve their Facebook Ads strategy, scale their Google Ads campaigns, and create a winning SEO strategy.

The Process

Google Ads:

  • Analyzed historical and competitor data and added bid adjustments, exclusions, new keywords, audiences, extensions, ads, and new campaign formats.
  • Reorganized unique sets of keywords into their own ad groups with unique, matching ads.
  • Subsequently, I continuously A/B tested and refined ads, extensions, audiences, keywords, campaign types, and bid adjustments.


Facebook Ads:

  • Performed isolated A/B testing of 1 variable at a time including image, video, carousel, and GIF ads as well as ad text, headlines, descriptions, and landing pages in order to determine the best option for each element.
  • Tested ad copy with varying messaging and voice to determine the best fit for the brand.
  • Provided the client with creative recommendations based on best performing creative and re-engineered existing creative.


Search Engine Optimization:

  • Determined target keywords based on current and competitor rankings.
  • Audited and fixed technical errors across the site and improved site speed.
  • Created new content, an automated metadata formulated and edited page structures in order to better rank for targeted keywords
  • Acquired backlinks from websites with high domain authority and traffic.
  • The result was top 5 rankings for a dozen target keywords.

The Solution

The client experienced a 200% increase in revenue after the first 6 months, with 50% coming directly from ads. Revenue from Google Ads increased 350% with an 8x return on ad spend, while Facebook Ads increased from 0.4x to 7x return on ad spend.

Skills Used

Google Shopping,Paid Ads,SEO,CRO,Paid Ads,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.6

ROAS

Earthley Wellness

Client came to us with having done no previous advertising and we were starting from the ground up. Because of this, client was unaware of marketing overall, so it was also a teaching experience.

Implant Ninja

0.5

ROAS

Displate

Each campaign has its own challenges, but that is what makes it so fun! Figuring out which creators will optimize each campaigns return. The main challenge is to ensure both parties understand what they need!

0.87

CPL

HomeZone

I inherited this account for both adwords and Fb paid media. Cost per leads were way above industry standards at $300 CPL

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.