A luxury jewelry and home furnishings store was looking to expand its online presence. I was hired to improve their Facebook Ads strategy, scale their Google Ads campaigns, and create a winning SEO strategy.

Google Ads:

• Analyzed historical and competitor data and added bid adjustments, exclusions, new keywords, audiences, extensions, ads, and new campaign formats.
• Reorganized unique sets of keywords into their own ad groups with unique, matching ads.
• Subsequently, I continuously A/B tested and refined ads, extensions, audiences, keywords, campaign types, and bid adjustments.

Facebook Ads:

• Performed isolated A/B testing of 1 variable at a time including image, video, carousel, and GIF ads as well as ad text, headlines, descriptions, and landing pages in order to determine the best option for each element.
• Tested ad copy with varying messaging and voice to determine the best fit for the brand.
• Provided the client with creative recommendations based on best performing creative and re-engineered existing creative.

Search Engine Optimization:

• Determined target keywords based on current and competitor rankings.
• Audited and fixed technical errors across the site and improved site speed.
• Created new content, an automated metadata formulated and edited page structures in order to better rank for targeted keywords
• Acquired backlinks from websites with high domain authority and traffic.
• The result was top 5 rankings for a dozen target keywords.