Fine Jewelry Company Case Study

The Challenge

A luxury jewelry and home furnishings store was looking to expand its online presence. I was hired to improve their Facebook Ads strategy, scale their Google Ads campaigns, and create a winning SEO strategy.

The Process

Google Ads:

Analyzed historical and competitor data and added bid adjustments, exclusions, new keywords, audiences, extensions, ads, and new campaign formats.
Reorganized unique sets of keywords into their own ad groups with unique, matching ads.
Subsequently, I continuously A/B tested and refined ads, extensions, audiences, keywords, campaign types, and bid adjustments.

Facebook Ads:

Performed isolated A/B testing of 1 variable at a time including image, video, carousel, and GIF ads as well as ad text, headlines, descriptions, and landing pages in order to determine the best option for each element.
Tested ad copy with varying messaging and voice to determine the best fit for the brand.
Provided the client with creative recommendations based on best performing creative and re-engineered existing creative.

Search Engine Optimization:

Determined target keywords based on current and competitor rankings.
Audited and fixed technical errors across the site and improved site speed.
Created new content, an automated metadata formulated and edited page structures in order to better rank for targeted keywords
Acquired backlinks from websites with high domain authority and traffic.
The result was top 5 rankings for a dozen target keywords.

The Solution

The client experienced a 200% increase in revenue after the first 6 months, with 50% coming directly from ads. Revenue from Google Ads increased 350% with an 8x return on ad spend, while Facebook Ads increased from 0.4x to 7x return on ad spend.

Website

http://nda.com

Skills Used

Google Shopping,Paid Ads,SEO,CRO,Paid Ads,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

3 ROAS

437 Swim

This ecommerce swimwear company was looking to build their presence and drive online sales across North America. With some brand recognition generated through their work with Influencers they were looking to move beyond branded search campaigns to establish a predictable, consistent funnel strategy that could be used to support new product releases and their push into Activewear.

Read Case Study

Haiti-Now

Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.

My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.

Read Case Study

2.31 ROAS

Rezlekr

The company launched a new product and wanted to have marketing help because they had never ran paid ads before.

Read Case Study

2 ROAS

Good Stuff Juices

How did we get these results?

With Our Process = Test. Analyze. Tweak. Scale.

PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.

Read Case Study

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Read Case Study

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

‍

Read Case Study

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Read Case Study

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Read Case Study