After a month and half of work and continuous testing and improvement. We were able to decrease their CPA by over 50%, going from $35-$40 per new customer acquired, down to $15-$20/acquisition.

0.5
CPO

Aspekt

Mayple Vetted

agency

The Challenge

Flavored PB Co, was struggling to bring down their top of funnel cost per acquisition, mainly due to strategy and lack of creative output.

The Process

To help lower their CPA, we initially accelerated the output of creative on a weekly basis, improved their funnel structure, and implemented our own facebook advertising SOP to improve their testing for audiences and creative. Then we set out to test through the creative, copy, audience combinations to find the right fit and scale those ads.

The Solution

After a month and half of work and continuous testing and improvement. We were able to decrease their CPA by over 50%, going from $35-$40 per new customer acquired, down to $15-$20/acquisition.

Skills Used

Paid Ads

Industry

Food & Drink

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