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After a month and half of work and continuous testing and improvement. We were able to decrease their CPA by over 50%, going from $35-$40 per new customer acquired, down to $15-$20/acquisition.
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Flavored PB Co, was struggling to bring down their top of funnel cost per acquisition, mainly due to strategy and lack of creative output.
To help lower their CPA, we initially accelerated the output of creative on a weekly basis, improved their funnel structure, and implemented our own facebook advertising SOP to improve their testing for audiences and creative. Then we set out to test through the creative, copy, audience combinations to find the right fit and scale those ads.
After a month and half of work and continuous testing and improvement. We were able to decrease their CPA by over 50%, going from $35-$40 per new customer acquired, down to $15-$20/acquisition.
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The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.
