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After a month and half of work and continuous testing and improvement. We were able to decrease their CPA by over 50%, going from $35-$40 per new customer acquired, down to $15-$20/acquisition.
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Flavored PB Co, was struggling to bring down their top of funnel cost per acquisition, mainly due to strategy and lack of creative output.
To help lower their CPA, we initially accelerated the output of creative on a weekly basis, improved their funnel structure, and implemented our own facebook advertising SOP to improve their testing for audiences and creative. Then we set out to test through the creative, copy, audience combinations to find the right fit and scale those ads.
After a month and half of work and continuous testing and improvement. We were able to decrease their CPA by over 50%, going from $35-$40 per new customer acquired, down to $15-$20/acquisition.
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Kristen Levine is a Pet Lifestyle Expert who specializes in giving excellent recommendation and advice to pet parents. She has 115k Facebook fans and 120k blog visitors a month, but she couldn't seem to figure out Instagram. She had 4k followers and could not seem to grow no matter what she tried.
OSSA FRAMES a luxury sunglasses and glasses online store. As is the case with any new business venture, the most challenging obstacle was gaining a potential consumer base and email list.
