After a month and half of work and continuous testing and improvement. We were able to decrease their CPA by over 50%, going from $35-$40 per new customer acquired, down to $15-$20/acquisition.

0.5
CPO

The Challenge

Flavored PB Co, was struggling to bring down their top of funnel cost per acquisition, mainly due to strategy and lack of creative output.

The Process

To help lower their CPA, we initially accelerated the output of creative on a weekly basis, improved their funnel structure, and implemented our own facebook advertising SOP to improve their testing for audiences and creative. Then we set out to test through the creative, copy, audience combinations to find the right fit and scale those ads.

The Solution

After a month and half of work and continuous testing and improvement. We were able to decrease their CPA by over 50%, going from $35-$40 per new customer acquired, down to $15-$20/acquisition.

Skills Used

Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.45

CPO

Puremix

Puremix is an established brand in the music production industry, teaching new producers how to master, mix and manage records. The main problem that they were facing was that the cost per conversion was too high for them to manage profitability long term, and they needed someone to come in and drop the CPA.

Bullbots

The client wanted to attract new customers

0.6

CPO

Mayvenn

  • Scale new paid social acquisition channel

Virgin StartUp

Challenged to generate a continuous, cost-effective supply of leads for Virgin StartUp, who work to connect founders with investment opportunities.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.