After the new design of the website launch, we are able to increase the conversion rate by 1.5% and an Average Order value increase of 11% resulting in almost 2x the revenue in 60 days when comparing to the 60 days before.


How we laid out the plan and promoted specific channels

  1. YouTube testimonial - drive engagement and awareness to potential customers based on specific channels and search terms (high-intent)
  2. Google Shopping campaign - show up in the search results for Google shopping results with a photo of the product based on high-intent keywords, related titles, and descriptions
  3. Google Search campaign - targeting high-intent keywords with ads that speak to the audience with a call-to-action to buy driving new customers to the site daily
  4. Website Design - improve conversion rate with better content and website flow for consumers
  5. List product on Amazon - With no history on Amazon, I leveraged my skills of being a Professional Amazon seller launching pk24 from $0 a month to just over $15K a month on just Amazon.

As you can tell, I have a holistic marketing view that seeks to understand your goals, define them with your target audience, and deliver a plan that works. If you choose me, you get experience and results and someone that is easy to work with.


Looking forward to being your Mayple marketing partner.


Best,

David E.

2x
Revenue in 60 days

The Challenge

pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.


The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.

The Process

My role is the only marketing expert on the team with the goal of driving increased sales and revenue through digital marketing channels. To grow this company, we used a combination of channels with a well-thought-out step-by-step plan each with separate phases.

The Solution

After the new design of the website launch, we are able to increase the conversion rate by 1.5% and an Average Order value increase of 11% resulting in almost 2x the revenue in 60 days when comparing to the 60 days before.


How we laid out the plan and promoted specific channels

  1. YouTube testimonial - drive engagement and awareness to potential customers based on specific channels and search terms (high-intent)
  2. Google Shopping campaign - show up in the search results for Google shopping results with a photo of the product based on high-intent keywords, related titles, and descriptions
  3. Google Search campaign - targeting high-intent keywords with ads that speak to the audience with a call-to-action to buy driving new customers to the site daily
  4. Website Design - improve conversion rate with better content and website flow for consumers
  5. List product on Amazon - With no history on Amazon, I leveraged my skills of being a Professional Amazon seller launching pk24 from $0 a month to just over $15K a month on just Amazon.

As you can tell, I have a holistic marketing view that seeks to understand your goals, define them with your target audience, and deliver a plan that works. If you choose me, you get experience and results and someone that is easy to work with.


Looking forward to being your Mayple marketing partner.


Best,

David E.

Skills Used

Google Shopping,Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Email Marketing,SEO,Web Development

Industry

Beauty

Results by the numbers

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