After the new design of the website launch, we are able to increase the conversion rate by 1.5% and an Average Order value increase of 11% resulting in almost 2x the revenue in 60 days when comparing to the 60 days before.


How we laid out the plan and promoted specific channels

  1. YouTube testimonial - drive engagement and awareness to potential customers based on specific channels and search terms (high-intent)
  2. Google Shopping campaign - show up in the search results for Google shopping results with a photo of the product based on high-intent keywords, related titles, and descriptions
  3. Google Search campaign - targeting high-intent keywords with ads that speak to the audience with a call-to-action to buy driving new customers to the site daily
  4. Website Design - improve conversion rate with better content and website flow for consumers
  5. List product on Amazon - With no history on Amazon, I leveraged my skills of being a Professional Amazon seller launching pk24 from $0 a month to just over $15K a month on just Amazon.

As you can tell, I have a holistic marketing view that seeks to understand your goals, define them with your target audience, and deliver a plan that works. If you choose me, you get experience and results and someone that is easy to work with.


Looking forward to being your Mayple marketing partner.


Best,

David E.

2x
Revenue in 60 days

The Challenge

pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.


The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.

The Process

My role is the only marketing expert on the team with the goal of driving increased sales and revenue through digital marketing channels. To grow this company, we used a combination of channels with a well-thought-out step-by-step plan each with separate phases.

The Solution

After the new design of the website launch, we are able to increase the conversion rate by 1.5% and an Average Order value increase of 11% resulting in almost 2x the revenue in 60 days when comparing to the 60 days before.


How we laid out the plan and promoted specific channels

  1. YouTube testimonial - drive engagement and awareness to potential customers based on specific channels and search terms (high-intent)
  2. Google Shopping campaign - show up in the search results for Google shopping results with a photo of the product based on high-intent keywords, related titles, and descriptions
  3. Google Search campaign - targeting high-intent keywords with ads that speak to the audience with a call-to-action to buy driving new customers to the site daily
  4. Website Design - improve conversion rate with better content and website flow for consumers
  5. List product on Amazon - With no history on Amazon, I leveraged my skills of being a Professional Amazon seller launching pk24 from $0 a month to just over $15K a month on just Amazon.

As you can tell, I have a holistic marketing view that seeks to understand your goals, define them with your target audience, and deliver a plan that works. If you choose me, you get experience and results and someone that is easy to work with.


Looking forward to being your Mayple marketing partner.


Best,

David E.

Skills Used

Google Shopping,Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Email Marketing,SEO,Web Development

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.13

ROAS

FGX International

Dioptics Sunwear aspired to improve their position and placement in Google’s search engine results as well as improve the profitability of the paid search advertising campaigns.


Their main goal was to increase eCommerce Sales from organic SEO and Display Ads.

2

ROAS

Adika USA

Getting through Black Friday

0.2

CPL

LiveU

Small market share.

2.32

CPL

Bravo Telecom

They wanted to get more customers through Google advertising

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.