After the new design of the website launch, we are able to increase the conversion rate by 1.5% and an Average Order value increase of 11% resulting in almost 2x the revenue in 60 days when comparing to the 60 days before.


How we laid out the plan and promoted specific channels

  1. YouTube testimonial - drive engagement and awareness to potential customers based on specific channels and search terms (high-intent)
  2. Google Shopping campaign - show up in the search results for Google shopping results with a photo of the product based on high-intent keywords, related titles, and descriptions
  3. Google Search campaign - targeting high-intent keywords with ads that speak to the audience with a call-to-action to buy driving new customers to the site daily
  4. Website Design - improve conversion rate with better content and website flow for consumers
  5. List product on Amazon - With no history on Amazon, I leveraged my skills of being a Professional Amazon seller launching pk24 from $0 a month to just over $15K a month on just Amazon.

As you can tell, I have a holistic marketing view that seeks to understand your goals, define them with your target audience, and deliver a plan that works. If you choose me, you get experience and results and someone that is easy to work with.


Looking forward to being your Mayple marketing partner.


Best,

David E.

2x
Revenue in 60 days

The Challenge

pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.


The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.

The Process

My role is the only marketing expert on the team with the goal of driving increased sales and revenue through digital marketing channels. To grow this company, we used a combination of channels with a well-thought-out step-by-step plan each with separate phases.

The Solution

After the new design of the website launch, we are able to increase the conversion rate by 1.5% and an Average Order value increase of 11% resulting in almost 2x the revenue in 60 days when comparing to the 60 days before.


How we laid out the plan and promoted specific channels

  1. YouTube testimonial - drive engagement and awareness to potential customers based on specific channels and search terms (high-intent)
  2. Google Shopping campaign - show up in the search results for Google shopping results with a photo of the product based on high-intent keywords, related titles, and descriptions
  3. Google Search campaign - targeting high-intent keywords with ads that speak to the audience with a call-to-action to buy driving new customers to the site daily
  4. Website Design - improve conversion rate with better content and website flow for consumers
  5. List product on Amazon - With no history on Amazon, I leveraged my skills of being a Professional Amazon seller launching pk24 from $0 a month to just over $15K a month on just Amazon.

As you can tell, I have a holistic marketing view that seeks to understand your goals, define them with your target audience, and deliver a plan that works. If you choose me, you get experience and results and someone that is easy to work with.


Looking forward to being your Mayple marketing partner.


Best,

David E.

Skills Used

Google Shopping,Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Email Marketing,SEO,Web Development

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

CPO

Trailcraft Cycles

Scaling a little-known kids mountain biking company through digital advertising.


Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.

Careline

It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.

0.45

ROAS

Simon Sinek

The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).


We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.

Jewelry Connoisseur

Jewelry Connoisseur is a subsidiary of Rappaport. It is an online blog for jewelry experts wanting to learn more about high end jewelry. Our challenge was to increase the subscription to the blog.

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

‍

‍

‍

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.