Not getting 100% brand impression share, earning a 0.20x return on Facebook Ads. I was able to get brand impression share to 100% and earn between 1.5-3x return on Facebook Ads on a weekly basis by breaking out cold and warm audiences into different campaigns and also testing different creatives and audiences.
I was a marketer brought in to take over these channels
Went from $20k per month in sales to $40k-$60k
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads
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Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.