Not getting 100% brand impression share, earning a 0.20x return on Facebook Ads. I was able to get brand impression share to 100% and earn between 1.5-3x return on Facebook Ads on a weekly basis by breaking out cold and warm audiences into different campaigns and also testing different creatives and audiences.
I was a marketer brought in to take over these channels
Went from $20k per month in sales to $40k-$60k
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads
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Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.

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