Not getting 100% brand impression share, earning a 0.20x return on Facebook Ads. I was able to get brand impression share to 100% and earn between 1.5-3x return on Facebook Ads on a weekly basis by breaking out cold and warm audiences into different campaigns and also testing different creatives and audiences.
I was a marketer brought in to take over these channels
Went from $20k per month in sales to $40k-$60k
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.