The Challenge

The Process

The Solution

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.

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Please read the Process overview first.


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